Posts Tagged ‘entrepreneurship’
10 Tips for startups and small businesses on using voice in your marketing
Mike | June 28th, 2010Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elements of good writing, and unlike punctuation and spelling it can not be taught with a swift rap from a [...]
Small business or self-employed: finding the courage to trade
Mike | June 21st, 2010If there is anything I have learned in my life as an adult (as arguable as that second half of that statement may be), it is that everything is about the tradeoff. We swap our personal independence for love and comfort when we marry; we barter away more of that autonomy when we have children; [...]
Saying “thank you” – why startups and small businesses should listen to mom.
Mike | June 14th, 2010In these recessionary times, all of us who operate startups and small businesses struggle to meet our bottom line, pay our monthly bills, retain our great employees, and grow our businesses in spite of the challenges presented. What to do, what to do? Well, one time-proven marketing strategy that increases customer lifetime value, cements loyalty, and [...]
558,000 startups and small businesses. Why we should thank the recession.
Mike | June 7th, 2010One good thing to come out of this recession has been a dramatic increase in the number of new businesses started in the US and around the world. According to a Kauffman foundation study, in 2009 the number of new businesses hit the highest level in 14 years, with 558,000 start-ups every single month in [...]
Online marketing for Startups: back to basics – p+p+p+p
Mike | May 17th, 2010As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies [...]
