Posts Tagged ‘entrepreneurs’

Email Design Best Practices For Small Businesses and Startups

Ross | April 2nd, 2013

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. After all, there are too many poorly designed websites (if you’re looking for tips to improve your website, we suggest you read web design best practices and tips and best practices and tips […]

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Marketing and Selling to Squirrels

Ross | March 19th, 2013

Attention span is the amount of time a person (or animal) can concentrate on something without becoming distracted. The attention span of a squirrel is one second. The attention span of a squirrel focusing on an acorn is 4 minutes, a huge increase! We’ll discuss acorns later (trust me, acorns are relevant to our conversation!), […]

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7 Habits of Highly Effective and Successful Entrepreneurs

Ross | September 12th, 2012

Some entrepreneurs invent only excuses, while other entrepreneurs are highly effective and successful. Success and failure doesn’t happen by chance. Highly effective and successful entrepreneurs share common habits. Here are seven habits of highly effective and successful entrepreneurs (plus a bonus at the end): 1. Measure progress. It’s very difficult to succeed unless you are […]

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What Small Business and Entrepreneurs Can Learn From Roger Federer

Ross | July 11th, 2012

A few days ago, Roger Rederer defeated Andy Murray to win his record-tying seventh Wimbledon title. It was a phenomenal match and Federer’s 17th Grand Slam title (the most in men’s singles history). Many consider Federer the best male tennis player of all time. Federer, however, had not won a major tournament since 2010. How […]

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The Economic Clout of Women-Owned Small Businesses [INFOGRAPHIC]

Ross | April 12th, 2012

Did you know that women start businesses at 1.5x the U.S. national average? While it’s not surprising that certain types of businesses are heavily dominated by men, there are many types of businesses that are well represented by women. Women-owned businesses account for trillions of dollars in sales and employ millions of people, in the […]

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Five Things Small Businesses Should Know About Google+

Ross | October 12th, 2011

Google+ (also known as Google Plus) has generated lots of buzz, but most small businesses are still largely unfamiliar with Google+ and what it offers. In this post, we’ll explain what Google+ is, the key features every small business should understand, and how small businesses can use those features to increase sales. For those of […]

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Small Business Tip: Challenge Your Customers’ Assumptions And Behavior

Ross | October 11th, 2011

Some of the most successful companies in the world (Apple, IKEA, Southwest Airlines) succeed by doing something many companies fear: challenge their customers’ assumptions and behavior. Apple challenged the assumption that personal computers, mp3 players, mobile phones, and tablets had to be functional and not aesthetic. Apple challenged behavior by persuading customers to focus on […]

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Don’t Delegate Until You’ve Done It

Ross | June 8th, 2011

Many startups fail because their leaders focus on doing things right, instead of doing the right things. They hire employees who can effectively execute tactics (do things right) but who have difficulty figuring out what needs to be done (doing the right things). But how can you decide the right things that need to be […]

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Product or Service Features Are Rarely A Competitive Advantage

Ross | October 20th, 2010

Many entrepreneurs and small business owners believe that their new product or service will beat the competition with great new features. Product and service features are rarely a competitive advantage. There are many benefits to “less software”. I discuss why in the following short 3 minute video. What do you think?

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Marketing Is About Values

Ross | August 31st, 2010

Today, Apple is considered one of the best brands in the world. The iPod wasn’t the first mp3 player but it redefined the entire industry. The iPad wasn’t the first tablet PC and yet Apple may sell more than 10 million of them in 2010. Apple may sell 48 million iPhones in 2010. Today, nearly […]

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