Posts Tagged ‘entrepreneur’

Launch Your Startup with an Infographic

Nick Bowersox | August 18th, 2016 tumblr_m32c45jKNh1qf7nhfo1_500

Image credit: Everlane In 2011, it was relatively unknown that most designer tees are marked up as much as 10 times. In the traditional retail model, manufacturers normally double their cost before selling clothing to a retailer, who then doubles or triples the cost they paid. Ultimately, a $6 tee shirt can be sold to […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016 startup_name_change_header_image

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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How One Book, Science, and This Article Will Change Your Productivity and Happiness

Arielle Kimbarovsky | June 15th, 2016

The Four Hour Workweek by Tim Ferriss is one of my favorite business books. When I first read it several years ago, I had no experience working a self-directed, flexible schedule. With one short exception, I had always been exposed to specific timetables, exclusively hard deadlines, and the mentality that “more is more”. The sole […]

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Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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How To Respond When People Ask To ‘Pick Your Brain” Or For A Favor

Arielle Kimbarovsky | May 11th, 2016

As entrepreneurs and business owners, we make many important decisions: we set our company’s culture and strategy, we create our own professional networks, we decide how we want to spend our time and how to prioritize the things we do. One of the most important decisions we make daily is whether to help someone else. […]

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Entrepreneurs Who Complain Are Setting Themselves Up For Failure

Arielle Kimbarovsky | May 4th, 2016

An entrepreneur’s day is busy, chaotic, and exhausting. On most days, you feel like all of the hours and effort you put into your business are worth it. But running a business – especially a startup – can often feel like riding a roller-coaster. There are days when you probably find yourself wondering whether you’re […]

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Fight of Flight: The Science Of Business Success and Failure

Arielle Kimbarovsky | April 20th, 2016

According to Walter Cannon, a renowned physiologist, humans have two pre-programmed responses to stress: fight or flight. Cannon’s extensive research of people in stressful situations revealed two distinct patterns in how people chose to deal with stress. Some of the people he studied “fled” from stress, doing their best to avoid it in hopes of […]

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Why Follow Your Passion is Bad Advice For Entrepreneurs

Arielle Kimbarovsky | April 13th, 2016

Aspiring entrepreneurs are often told to start a business by following their passion. Richard Branson of Virgin agrees that passion is the fundamental reason behind his company’s success: When you believe in something the force of your convictions will spark other people’s interest and motivate them to help you achieve your goals. This is essential […]

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