Posts Tagged ‘email marketing’

What Trends in Email Marketing Mean For Your Strategy

Lauren Nelson | July 27th, 2016 465640-email-marketing

  Email marketing and customer communications strategies have long played an important role in a company’s user engagement and conversion rates. The direct nature of the messaging and ability to personalize those messages allows email to serve as an effective means of conveying information and persuading recipients to take specific actions. Though speculation has bubbled […]

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More than a Logo: 5 Additional Ways to Leverage the Crowd for Your Creative Needs

Lauren Nelson | July 27th, 2016 creative_hands

  When we talk about crowdsourcing creative work, the primary focus of the conversation is frequently on graphic design, and, more specifically, logo design. In all fairness, that makes some sense. After all, that’s the concept that’s been part of the digital marketing narrative for the longest period of time. But as time has gone […]

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Should You Give Up On Social Media Marketing?

Ross | July 23rd, 2013

The claim that social media will drive more customers to your business than search, email or other traditional and online marketing channels has once again been exposed as a myth. Or has it? A recent study by Custora found that email marketing and search deliver more profitable customers than social media. I wrote an opinion […]

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Small Business Marketing Guide: Types of Traditional and Online Marketing

Ross | May 1st, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Whether you plan and execute traditional and online marketing strategies […]

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Email Design Best Practices For Small Businesses and Startups

Ross | April 2nd, 2013

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. After all, there are too many poorly designed websites (if you’re looking for tips to improve your website, we suggest you read web design best practices and tips and best practices and tips […]

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Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs

Ross | December 4th, 2012

Email marketing is one of the most effective ways for small businesses to keep in touch with customers. It is inexpensive and, if done properly, can build brand awareness, loyalty, and increase sales. Email marketing also plays an important role in content marketing. We use several vendors for email marketing, including Campaign Monitor and MailChimp […]

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