Posts Tagged ‘data’

9 Ways Entrepreneurs Can Learn From Their Customers

Mike | March 10th, 2014

In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. These lessons have sometimes been silly, and sometimes serious, but they have always tried to focus on how, as entrepreneurs and managers, we can draw lessons from the world around […]

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Why You Should Not Ignore The Science Of Marketing

Ross | February 26th, 2014

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost […]

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Lean Business: The Very Model of a Modern Spreadsheet

Mike | May 28th, 2013

“Model” is a verb. It traditionally means to fashion or shape an a three-dimensional out of a material such as clay or wax. In business the verb usually refers to tools that are created to make projections of sales or profits, but can also be used to predict anything from website traffic to manpower requirements […]

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Reputation and Community

Mike | April 29th, 2013

A couple weeks ago I wrote a post about building relationships with your customers that are based on trust, loyalty, transparency, integrity, and honesty. While writing the post, I had in mind a project we have been working on at crowdSPRING for well over a year now. The team is really excited that in the next couple of […]

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Small Business and Startup Tips: Analyze This (a Data Primer)

Mike | May 21st, 2012

Our awesome Customer Service Master, Bianca, came to me last week with a simple request: “Let me have more responsibility.” Well it’s not everyday that a member of the team asks for the opportunity to do more, and it’s not every person in the world who expresses interest in learning new skills. We had a […]

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10 Tips for small business: surveying your customers

Mike | May 3rd, 2011

One of the most important things a business can do is to invest the time to understand its customers. This can be accomplished in several ways: by collecting and analyzing business data, by observing customer behavior, or by studying comparable companies. Or, you could always just take the simple approach and ask them. This simple, […]

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Not Everything That Can Be Counted Counts

Ross | October 11th, 2010

It’s tempting to count everything that can be counted. The current obsession with social media ROI is just one example – of many – showing how numbers influence our behavior. I had the opportunity to again think about this issue last week when I was on a panel at a Startup Bootcamp event in Boston. […]

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Small business and startup tips: track your own customer service data

Mike | July 12th, 2010

It’s been over a year since I last updated the community on our efforts to build a world-class customer service organization. We are committed to providing great support and doing it in a timely, polite, and efficient manner. Since we launched in May of 2008 we have provided customer service via our online Help Center, […]

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Saying “thank you” – why startups and small businesses should listen to mom.

Mike | June 14th, 2010

In these recessionary times, all of us who operate startups and small businesses struggle to meet our bottom line, pay our monthly bills, retain our great employees, and grow our businesses in spite of the challenges presented. What to do, what to do? Well, one time-proven marketing strategy that increases customer lifetime value, cements loyalty, and […]

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5 thoughts for startups and small business: numbers count

Mike | March 8th, 2010

Photo: tifotter Einstein famously said, “Not everything that can be counted counts, and not everything that counts can be counted” while Count Von Count (pictured above) said “That’s TWO! Two worried frogs! Ha ha ha ha!” Einstein was right in so many ways, but I believe that in the context of small businesses and startups, […]

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