Posts Tagged ‘customer’

Small Business and Startups: Give Thanks (and Coupons)

Mike | December 9th, 2013

Holidays are upon us, folks and it’s time to give thanks. every business large and small owes a debt to those who have helped over the year and there is no better time to gift than now: your investors and lenders deserve a note, a bottle of wine or other small token to show your […]

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Startup tips: 5 great tools for freelancers (and small businesses)

Mike | October 17th, 2011

What is a freelancer if not a small business? Just like small businesses, freelancers must engage in marketing, manage payables and receivables and other accounting tasks, perform HR functions, direct production, and plan strategy. 1. Planning and strategy. There are lots of great tools and apps out there that will help you to plan and […]

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The CLV three step: drive, convert, enrich.

Mike | June 27th, 2011

In a post last week, Ross discussed the need to find a balance between driving traffic and conversion for web-based businesses. It’s a great video and a very valuable discussion of one critical issue of strategic emphasis that many web-based businesses grapple with. Ross’s overriding point was that a business should not choose between a […]

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10 Tips for small business: surveying your customers

Mike | May 3rd, 2011

One of the most important things a business can do is to invest the time to understand its customers. This can be accomplished in several ways: by collecting and analyzing business data, by observing customer behavior, or by studying comparable companies. Or, you could always just take the simple approach and ask them. This simple, […]

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Why My Small Business Uses crowdSPRING – Innova Apps, Inc.

Ross | March 17th, 2010

Bryan J. Sebastian of Innova Apps, Inc. shares how his company uses crowdSPRING for logo design and web design and why he thinks other startups and small businesses should consider leveraging crowdSPRING’s community of more than 55,000 designers and writers. More about Innova Apps: Innova Apps, based in St. Charles, Illinois, helps companies by developing […]

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