Posts Tagged ‘crowdsourcing’

How Crowdsourcing Can Supercharge Your In-House Brainstorming

Lauren Nelson | August 3rd, 2016

  Advertising executive Alex Faickney Osborn was frustrated. The storied firebrand of world renown advertising agency BBDO, he was less than impressed by the creative ideas his team had been bringing to the table. So in 1939 he began working on a process he believed would inspire his team and others to think outside the box […]

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Startup Marketing: 5 Startups that changed their name (and why)

Nick Bowersox | July 28th, 2016 startup_name_change_header_image

A lot of time can be spent choosing the perfect startup name. Conventional wisdom says that the name should be less than 10 characters, easy to remember, and the .com has to be acquirable. Startup names can be descriptive (PayPal), suggestive (Amazon), or even fanciful (Apple). Once you find the perfect name for your startup, […]

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More than a Logo: 5 Additional Ways to Leverage the Crowd for Your Creative Needs

Lauren Nelson | July 27th, 2016 creative_hands

  When we talk about crowdsourcing creative work, the primary focus of the conversation is frequently on graphic design, and, more specifically, logo design. In all fairness, that makes some sense. After all, that’s the concept that’s been part of the digital marketing narrative for the longest period of time. But as time has gone […]

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Fresh from the SPRING: Sbdesign

Audree | July 21st, 2016

When perusing our galleries here on crowdSPRING, we see some amazing work submitted in the projects. Today, we noticed this gem submitted in this Book Cover project. Let us start the slow clap for Sbdesign. Check out more great work on Sbdesign’s profile page. Nicely done, Sbdesign, nicely done!  

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How Crowdsourcing Can Function as Marketing

Lauren Nelson | July 14th, 2016 iStock_000019737171Medium1

When we talk about crowdsourcing, a lot of emphasis is placed on the immediate value associated with the approach. You get a great deal of ideas at a reasonable price, freeing up resources internally to focus on issues where your organization already has talent. But there’s another benefit to crowdsourcing that doesn’t get discussed often […]

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