Posts Tagged ‘creativity’
Tuesday, October 4th, 2011
In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.
We’re very proud to feature Kate Casey (crowdSPRING username: katecasey ) today. Kate lives and works in Minneapolis, Minnesota.
1. Please tell us about yourself – A lady never reveals her age, so we’ll skip that part. I am a native Floridian transplanted to Minnesota. “How did THAT work,” you say?! My husband tricked me. That’s
how. For now I work in the mortgage industry; I’m an administrative assistant. One day, I would love to be able to parlay my love of writing into a career. But for now I must just bring home the bacon; or the cheddar. Whichever euphemism you’d like to use.
2. How did you become interested in writing? – I have always had a love of words and telling a great story. It’s a funny thing to admit, but I could stand around telling stories for hours to anyone willing to listen. The art of weaving a story is like a drug for me. It works the same with writing, creating something on paper that someone else might find interesting is so much fun for me. It’s not at all like work. I am most certainly a frustrated artist.
3. Who/what are some of the biggest influences on your writing? – I don’t know that I have any one, particular influence – Maybe Stephen King. I love his books and I’ve read them all; some of them more than twice. That’s a strange juxtaposition for someone who loves comedy as much as I do. I love observational humor. I watch things happen and how people react. I love to incorporate that into my writing. The best things always come from real life.
4. Please tell us about your favorite projects. – As far as cS goes, I like the web content projects. They really give you a lot creative freedom. I really LOVE taglines. They are like telling an interesting story in very short form. My favorite projects to work on are the ones where the buyer really gets involved and gives feedback. So many projects you get no feedback at all. That’s a bit frustrating, because I know that when I get feedback it inspires me to really put my thinking cap on. I appreciate it so much when I get those comments, good or bad from the buyer. It steers me in the direction that I need to go and from there new ideas blossom. It helps so much. I wish I could stress that fact to each and every person that has a job on cS – give feedback; you’ll get great results in return.
(more…)
Tags: 12 questions, blog, community, copywriting, creative, creativity, crowdsourcing, crowdspring, inspiration, interview, Kate Casey, katecasey, weekly glance of awesomeness, writing
Posted in Awesomeness, community, crowdsourcing, inspiration, Interviews, Uncategorized, writing | 2 Comments »
Monday, September 26th, 2011

Just about everybody has one. Your desk has probably is littered with little piles of them. I would be willing to bet good money, that right now you have a few of your own in your wallet or purse. In the past year you have probably handed out and received literally hundreds of these tiny leaflets – an ongoing marketing effort that we don’t often think of as marketing.
Small businesses can spend tens of thousands of dollars with direct marketing efforts that might include mailers, trade show handouts, brochures, door-hangers, coupons, product spec sheets and more. But what we don’t do is treat that little 2″x3.5″ slip of paper with our name and contact info as what it is: the best opportunity you have to market yourself or your business to a truly targeted and captive audience: the person to whom you hand it.
It is time to think of your business card as not just a handy way to share your email address, but as a selling opportunity. Approach the design and content of your business card differently – stop right now to consider what other messaging, information, or purpose your card might include. Here are seven ways you can leverage those tiny slips of paper to spread the word, stand out from the crowd, and make the most of each and every opportunity to market your company.
1. Multitask.
Your business card can serve purposes other than just sharing your info. Creative business people are using their’s to offer discounts, include coupons, serve as event tickets, note cards, or appointment cards. Clever and fun uses like scratch cards or stickers can be memorable and can encourage the recipient to hold onto that card and jog their memory about you at an opportune moment. Oh, I know – make your card a bookmark so that they will see a remind of you every time they put down their Jacqueline Susann!
2. Drill-down.
Your card can include your own QR code or SKU and can encourage the other person to come have a look at your site. This way potential leads can view additional information or even receive discounts or other incentives. This is also a great way to track the efficacy of the card – you will know that every user who comes to the URL via that code was someone whom you met at a given event. Not a bad way to measure conversions of a very different sort.
3. Testify.
Another great marketing strategy is to show a potential customer how others like them have benefitted by using your product or service. We do this in other marketing materials, why not use the back of your business card for a short testimonial from a happy customer? Quotes, photos, and links can help to illustrate how others have used your business successfully and can provide the confirmation that a potential customer needs.
(more…)
Tags: advertising, creativity, entrepreneur, entrepreneurship, graphic design, inspiration, leadership, marketing, pr, public relations, small biz, small business, smallbiz, start-up, startup, startups, Strategy
Posted in business, How To, inspiration, marketing, start-up tips, Strategy | 4 Comments »
Tuesday, September 20th, 2011
In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.
We’re very proud to feature Dragan Lon?ar (crowdSPRING username: draganfly) today. Dragan lives and works in Belgrade, Serbia.

1. Please tell us about yourself.
Hi everybody! I am Dragan. I finished graphic design at Belgrade University some fourteen years ago and ever since this is mostly what I’ve been doing, getting to the level of jobs like Art and Creative Director. Apart form my inherited immediate family, I have another family, consisting of my fellow human rights defenders, and the youngsters that need some support in building self-esteem and major encouragement, since it is very difficult to be gay in Serbia. I also have enemies, but I assure you that I never did anything to turn them against me, except for my liberal sense of humour and their unfounded envy. I lived almost a year in Helsinki, Finland, and over six years in London, UK, where I had various experiences in fast paced market, even to the point of being a Creative Partner in my own company that was buried after several unpaid pitches, just after a half million pounds budget branding and launch campaign. Somebody would say that I was never bored in my life as sometimes I cannot recall all the details. Also, because my design interests and experiences are so diverse. I practice Nichiren Daishonin Buddhism as the tool of global peace movement through the SGI organisation, changing my karma and doing something what is called ‘the human revolution’. I am one of the leaders in SGI Serbia. I love cooking the mix of Mediterranean, Scandinavian, Japanese and Thai food, and love swimming and jogging. All of that, of course, when I can grab some time from super needy clients and horrible socio-political situation in Serbia. Currently I count 38 years of age, but who’s counting… I intend to stay forever young!
2. How did you become interested in design?
When I was a child, my parents were not really poor but we lived very modestly. I was never bribed with toys, or I always wanted the most expensive ones which they couldn’t afford. I was always inclined toward quality rather than quantity. Since my sister is much older than me, I could be considered as a single child who was often alone. So I spent time making castles of playing cards, or I would recycle any packaging that would come into my hands, and make furniture, cars, or anything that I could resemble or that took my fancy at given moment. Later, I don’t see if I really had a conscious choice. It was more an inclination that had to be fulfilled.
(more…)
Tags: 12 questions, ads, advertising, blog, branding, community, creative, creativity, crowdsourcing, crowdspring, design, designer, Dragan Lon?ar, draganfly, graphic design, graphics design, graphics designer, inspiration, interview, marketing, package design, packaging design, weekly glance of awesomeness
Posted in Awesomeness, business, community, crowdsourcing, design, inspiration, Interviews, Uncategorized | 4 Comments »
Monday, September 19th, 2011
This week I will be speaking at Ad:tech London with our friend John Winsor, the CEO of Victors and Spoils. We will be discussing the future of the agency, the current business climate, crowdsourcing and the new models for delivering creative in the post-agency world.
Among other questions, we will be discussing the economic impact of the new models (who benefits, who gets hurt, and who cares?); the institutional aversion to change in the agency model: client resistance to the new models and how companies like V&S are helping to break that down; small business economics and access to great creative via the crowd; small agencies and how they can compete effectively in the new models; and new media models, information democracy, and the DIY economy.
While the ad industry continues to grow, this is a time of dynamic change: the rise of digital capabilities and smaller agencies built specifically around these are posing a great challenge to the traditional incumbents. For instance, Ogilvy & Mather has been in business for almost 7 decades and employs over 16,000 people in 125 countries. Victors and Spoils has one tiny little office in Boulder, Colorado and a tiny staff, but are leveraging the global creative crowd to service clients like Dish Network and Harley Davidson. Can a slow-moving behemoth like Ogilvy compete effectively against nimble newcomers a fraction of its size? Can great ideas come from places other than the traditional agency? There has been lots of discussion on this general theme and many have been writing about it for the past few years; I wanted to share a few great posts on the topic and get the juices flowing prior to Ad:tech!
Mike Carlton: The Nimble Agency ”It wasn’t so long ago that when someone wanted to learn about an agency the first question asked would be, ‘What are their billings?’ The underlying issue was, ‘How big are they?’”
Edward Boches: Five things ad agencies have to get good at ”Ad agencies are really good at certain things. They’re masters of simplifying and focusing. They’re great at creating – or better yet revealing – a brand’s story. They know how to get attention.
John Winsor: “The Future of Advertising“ The question for creative agencies is whether they can wake up, react to what’s going on, engage the crowd, and make themselves a part of the new reality.
David Armano: Agency Ecosystems ”I started to think about how experience design fits into the bigger picture within the agency setting”Image: crowdSPRING
Tags: ad:tech, ads, advertising, agencies, branding, copywriting, creative, creativity, crowdsourcing, design, entrepreneur, entrepreneurship, future, inspiration, leadership, marketing, social media, Strategy
Posted in business, crowdsourcing, design, marketing, social media, Strategy, Technology | 8 Comments »
Wednesday, September 7th, 2011
Although project galleries on crowdSPRING can be visible to all users, crowdSPRING offers buyers the option to make their project galleries completely private.
We put together this short tutorial to help you understand the differences between public and private galleries and to answer some of the most common questions we regularly hear from users, including: Do public or private galleries get more entries? Which one is better for which type of project? Can gallery settings be changed after a project is posted?
PUBLIC (open) GALLERY
In a design project, the entries in a public gallery are visible to all users (in writing projects, the galleries are always private). If the project has an NDA (non-disclosure agreement) the gallery is visible after the NDA is executed.
When buyers score entries, creatives can only see their own scores and comments from the buyer (until after a project is awarded, when scores – but not comments – are revealed). Creatives can use the “Project stats” tool at the top of the gallery to decide if the buyer is active in the project (this tool show the total number of comments and the score distribution in the project).
PROs
FOR THE BUYER - Although opinions are split about open and closed galleries, we’ve found that more creatives tend to participate in open gallery projects (there are plenty of exceptions, because the size of the award, quality of the brief, and other factors also play an important role). Since we make it very easy for anyone to report potential violations of intellectual property, open galleries also make it easier for other participants to flag problem entries.
FOR THE CREATIVE – The creatives can see the competition, how other designers solve the problem, and bring up their own designs accordingly. They may also see if they can add something new to the project, or realize the competition is too stiff, and choose to move on to something else.
CONs
FOR THE BUYER – If a buyer is concerned about privacy, open galleries may not be the best option. A public gallery will allow others to see the ideas in the gallery. So if you’re concerned about privacy, you should definitely consider a private gallery. Also, some creatives only prefer to work in private gallery projects. This is a minor point because overall, participation in open gallery projects is very high.
FOR THE CREATIVE- If a creative has a unique concept, posting in an open gallery will show others that concept – and some creatives are leery of letting other creatives see (and potentially copy) their work in progress. We have strict rules about concept copying (see Q&A 14 in our post about intellectual property) – if an original concept is copied, the creative can easily report the entry by clicking ”Report violation” in the details view for that entry.
PRIVATE (closed) GALLERY
In a private gallery, only the buyer can see all of the submissions. Creatives only see their own entries in that project.
(more…)
Tags: blog, community, creative, creativity, crowdspring, design, designer, gallery, graphic design, graphics design, logo design, private gallery, public gallery
Posted in community, crowdsourcing, design, Site Updates | 5 Comments »
Wednesday, August 17th, 2011
In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.
We’re very proud to feature Grace Wall Conlon (crowdSPRING username: gracewc) today. Grace is from Brooklyn, New York and currently lives and works in Provo, Utah.
1. Please tell us about yourself.
Date of Birth: December 7, 1921 (I am in my 90th year and still working as a free-lance writer. I do not ever plan to retire.)
Although I’ve lived and worked in many other cities and states, I still consider Brooklyn to be my home town. I’ve lived in Wantagh, L.I; Boynton Beach, FL; Greenwich, CT; the Hamptons, L.I. N.Y.; Westport, CT; the Upper East Side of Manhattan, N.Y.; Bountiful, UT; Salt Lake City, UT; Orem, UT; Spanish Fork, UT; Provo, UT (where I currently reside).
I’ve written for newspapers and magazines in many of these places, e.g. as a columnist for Advertising Age in NYC; technical writer for Marketing Communications magazine, NYC; publisher/writer, illustrator for The Sandpiper magazine, Boca Raton; reporter for Greenwich Time/The Advocate, Stamford, CT; reporter/columnist for Utah County Journal, Springville, UT; reporter/columnist for Orem Daily News, Orem, UT; reporter/columnist for The Spanish Fork Press, Spanish Fork, UT; columnist for the Daily Herald, Provo, UT; contributor to Utah Business magazine; contributor to Connect magazine, UT.
2. How did you become interested in writing?
I’ve been writing all my life – prose, poetry, technical studies, short stories, novels, news stories, investigative journalism – just about any form of writing you might imagine. I wrote my first poem at seven years of age and I still write both serious poetry and jingles. I’ve written three novels, one of which I self-published. I am considering doing the same for the second one. I’ve also written a screen play for an animated feature but other than submitting it to the Academy ofMotion Picture Arts several years ago during a contest, I’ve done nothing more with it. It made it to the final leg of the contest, though. The screen play was expanded from an original short story I wrote for a magazine I was publishing in Florida.
I really write because I need this outlet, I guess. The business end of promoting my work leaves me absolutely cold.
My published novel is “Satan’s Caravan, A Victory Over the Adversary.” I wrote it in 1978 but didn’t self-publish until 1995. This novel has a very interesting story attached to it and, if you would like, I’ll tell the background in a separate story. Some very unusual aspects prompted me to self publish.
3. Who/what are some of the biggest influences on your writing?
My interest in writing continued through my school years, both in grade school and high school. My freshman- grade English teacher was very instrumental in establishing the discipline that most writers, including myself, really need; e.g. to write every day, even when you don’t feel like writing. Students in this teacher’s class had to write a short theme every day and maintain a notebook of them. By the end of the term, even the most uncooperative among us, had to concede that this daily exercise really worked. The improvement each of us showed in our work was quite evident.
(more…)
Tags: 12 questions, advertising, blog, community, copywriting, creative, creativity, crowdsourcing, crowdspring, Grace Wall Conlon, inspiration, interview, marketing, weekly glance of awesomeness, writing
Posted in Awesomeness, community, crowdsourcing, inspiration, Interviews, marketing, Uncategorized, writing | 3 Comments »
Monday, July 11th, 2011
In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.
We’re very proud to feature MJ (crowdSPRING username: UpQuark) today. MJ lives and works in the desert southwest of the US.

1. Please tell us about yourself.
My name is MJ (I’m a female “Junior”). Contrary to popular belief, I was not spawned, but rather hatched in the northeast region of the US. I live in the desert southwest US, and am the youngest of four girls who, oddly and inexplicably, were not hatched. The explanation is classified, even to me.
Okay, so random tidbit (or is it random? We’ll see…): I’m ambidextrous. Not in a perfect-handwriting-with-either-hand kind of way, because my handwriting isn’t… oh wait! My handwriting is equally bad with either hand, so there ya have it. Clarification issue solved.
I actually do believe that my ambidexterity translates into everything I do, in that my logical and creative sides tend to balance each other out, or slap each other around, depending on what’s needed. I’m often frenetically creative and possess hyperfocus superpowers (unless I see something shiny, and not in a girly way; I mean like futuristic spacecraft shiny. Or escaped mercury). My sister and I can riff on creative ideas faster than a… something really fast, or get extremely excited about something really geeky. If I get too hyped, there’s cheap entertainment to be had. Think superball let loose on a vibrating surface.
So, linear background.
(more…)
Tags: 12 questions, blog, community, creative, creativity, crowdsourcing, crowdspring, design, designer, graphic design, graphics design, graphics designer, inspiration, interview, logo, logo design, logos, MJ, UpQuark, weekly glance of awesomeness
Posted in Awesomeness, community, crowdsourcing, design, inspiration, Interviews, Uncategorized | No Comments »
Tuesday, July 5th, 2011
Last month we announced that we would be issuing a monthly cS Award to honor quality work by designers and writers in the crowdSPRING community. The first award was to go the the designer or writer who was awarded at least one project during the month of June, and who had the highest average buyer score for all their entries submitted to projects last month.
We are thrilled to announce that June’s award will go to iSergio, who had a perfect buyer score of 5.0! iSergio won the project “Zappta ecommerce project” for which he was awarded all three of the awards offered. iSergio has been a crowdSPRING member since August, 2009 and comes from Kiev, Ukraine. We are proud to have him in our community as a wonderful Creative and are proud that he will receive the $1,000 cS Award for June.
Thanks, iSergio, and congratulations on winning the first monthly cS Award!
Image: iSergio
Tags: contest, creativity, crowdspring, cS Award, graphic design, graphics design, graphics designer, inspiration, leadership
Posted in Awesomeness, community, inspiration, Site Updates | 4 Comments »
Tuesday, June 14th, 2011
In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build something very special, and we’ll take notice.
We’re very proud to feature Keith Woodruff (crowdSPRING username: Dayshift) today. Keith lives and works in Akron, Ohio.

1. Please tell us about yourself.
I am an ex ad agency writer and am freelancing now as gRasShoPpEr Communication. (The big and small font is an e.e. cummings thing.) My hobbies are, in this order I suppose, reading and writing, fishing, hor
ror movies, craft beer (all hail Lagunitas) and jogging to run off the beer – and to smooth out the edges. I have two Border Terriers, Otty and Indy, and am haunted by the ghosts of my cats Katie and Paisley. My first love was the ocean, the Pacific, even though during my childhood there the Zodiac Killer was hiding down every path. One of my favorite foods is Blind Robins. I makes em and eats em, much to the disgust of everyone around. (If you have to ask you’ll be sorry.)
2. How did you become interested in writing?
I would have to say reading made me interested in writing. (Have always been an avid reader.) I read Of Mice and Men in high school and was devastated, in a good way if that makes any sense. I thought, if I could ever write a story this gorgeous that would be quite an accomplishment. Then there was the whole Stephen King thing.
3. Who/what are some of the biggest influences on your writing?
… Third base. I think the word play of classic comedy had a big influence on my advertising writing. I remember loving the word gags of Abbott and Costello as a kid (and still do.) as well as Laurel and Hardy and imitated their style of word play whenever I could. Later Steve Martin, George Carlin, Steven Wright, more wordsmiths. I think that that love of word play and sense of humor about language helped me with some of my best headlines and also makes it hard to get a straight answer out of me—or so I am constantly told.
(more…)
Tags: 12 questions, ads, advertising, blog, branding, community, copywriting, creative, creativity, crowdspring, Dayshift, design, graphic design, graphics design, inspiration, interview, Keith Woodruff, marketing, weekly glance of awesomeness, writing
Posted in Awesomeness, community, crowdsourcing, inspiration, Interviews, Uncategorized, writing | 1 Comment »
Monday, June 13th, 2011
Greg Hartle is re-learning the hard way what it means to be an entrepreneur. A successful small businessman with a decade of experience, he set out this past winter to visit all 50 states, to interview 501 entrepreneurs from across the country and, at the same time,to reinvent his life from scratch. On January 5th, he left a friend’s home in Seattle, having given away his home, cars, and possessions and with just a laptop, $10 in cash and a backpack with a few changes of clothing. His goal was to build a new life – one introduction, one small business opportunity, and one person at a time; by using the skills he had learned in his ‘old’ life, he would start a new one and see where opportunity took him next. Greg blogs about his experiences and posts the interviews he is conducting with entrepreneurs on his own site, “10 Dollars and a Laptop.”
I met Greg when he visited Chicago last month and was blown away by his judgement, his courage, and his perseverance. Greg was making his own opportunities as he was moving across the country, leveraging the people he met, developing new skills as he traveled, gathering assets which he could use, and defining for himself the next step almost minute-by-minute. As I thought about Greg and his journey, I realized that those are the core elements of what makes an entrepreneur and, in many ways, it is the mix of those elements that can determine success or failure for so many of us.
I asked Greg if he would mind sharing some thoughts on his own adventure with us and sent him some questions which he kindly answered in an email from Long Island this past week.
Whatever led you to start this “venture?” How did the idea come about?
Over the last three years many people who are going through a significant personal and economic transition in their life have come to me asking advice on how I was able to rebuild my life after overcoming a devastating illness that caused the loss of my business, home, and life savings. Rather than simply tell them how I did it, I thought I would show them how I would do it now. In November of 2010 the idea popped into my head and the idea was offically born. Over the next two months I donated everything I owned, flew to Seattle, and launched the experiment on January 5, 2011.
How will you define success?
I define success of the project in two forms. For me: traveling through all 50 states, interviewing 501 entrepreneurs, and launching at least one successful business. For the world: Inspiring as many aspiring entrepreneurs as possible to act on their idea(s).
What are the top three skills you need to execute successfully?
1) Creative Adaptation. The ability to be open to learning something new every day and NOT pulling forward my beliefs about what is or isn’t possible from my previous life experiences.
2) Social Integration. The ability to communicate both online & offline with people and quickly move those conversations to either platform.
3) Inspired Action. The ability to inspire others to move from inspired into action.
How do you find people to meet or network with?
Social networks such as Twitter, Craigslist, Couchsurfing, and Meetup. I also go to every in-person business/entrepreneur/technology networking event I can attend. I now have a network of over 350 people that I’ve directly interacted with since I began this experiment.
Describe a typical ’10 Dollars and a Laptop’ day.
Because I have very few resources (money, vehicle, internet access) to my name right now my day is largely dictated by the people I meet and how we can benefit each other. A few things that I focus upon daily regardless of where I’m at are meditation in the morning, exercise, doing one thing embarrassing to get past judgement and fear, writing in my gratitude journal in the evening, and meeting at least three new people.
How do you decide where to go next?
So far, I’ve gone wherever I can get based on the few dollars I have and where someone will host me. The intention is to earn a living, accumulate access to resources, and be able to choose where I go next. I haven’t reached this point, but I feel I’m close.
How has this journey affected your personal and family life?
To date, I have not seen a single friend or family member in person. That obviously takes a toll of some sort on each of those relationships. I do, however, talk (via phone and skype video) with my friends and family regularly. I’m certain I will lose some friendships over this experience. It’s part of the process.
(more…)
Tags: 10 Dollars and a Laptop, creative, creativity, entrepreneur, entrepreneurship, hartle, inspiration, leadership, small biz, small business, smallbiz, start-up, startup, startups, Strategy
Posted in Awesomeness, business, How To, inspiration, Interviews, social media, start-up tips, Strategy | No Comments »