Posts Tagged ‘creative’

3 historical innovations and the businesses they birthed

Mike | October 6th, 2010

Innovation has been a driver in business for just about as long as business has existed. From the invention of the wheel (and the first appearance of tire salesmen on cave wall paintings) all the way up to the modern web browser (and the appearance of flashing ad banners and obnoxious pop-ups) businesses large and […]

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Community creative – how we work

Mike | September 27th, 2010

Early this summer we surveyed over 500 Creatives on crowdSPRING to help us gain a better understanding of our community – who we are, how we work, and what drives us creatively. The results were fascinating and, although we are still sorting through the data, some really interesting information had come into focus. A few […]

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5 historic billboard campaigns (or everything old is new again)!

Mike | September 20th, 2010

Billboards and outdoor advertising have been around for almost 150 years now and in many  ways are precursors to, and cousins of, today’s online campaigns, both paid and viral.  Companies have been using techniques such as eye-catching design, creative content, and clever placement to create word-of-mouth and build buzz for their products dating back to […]

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5 great viral marketing campaigns (and what small businesses can learn from them!)

Mike | September 13th, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Other tactics leverage partnerships with other businesses to create mutual value and […]

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