Posts Tagged ‘content’

Word Science: How To Influence Others To Share More Of Your Content

Ross | February 11th, 2014

Unless you’ve been living under a rock, you’ve read hundreds of posts and articles about content marketing. That’s not a coincidence. Content marketing can be a powerful tool to help grow your business. But even the best marketers sometimes struggle to come up with consistently good content for their blog posts, whitepapers, social media posts, […]

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Content Marketing: Beastie Boys And Girls

Ross | November 20th, 2013

If you’re struggling with your content marketing strategy, read How To Grow Your Business With Content Marketing. But more importantly, watch the video below. More than anything else, great storytelling differentiates successful content marketing from noise. I’ve previously shared some outstanding examples of storytelling in content marketing. Here’s another good example from GoldieBox, a company creating […]

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How To Grow Your Business With Content Marketing

Ross | October 2nd, 2012

If you’re not creating content on the web, you don’t exist on the web. A 140 character tweet is content. A 1,000 word blog post is content. A commend to a blog post is content. Your website is content. Some content is compelling, reflects your knowledge and authority on a subject, and earns trust and […]

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Startup and Small Business Marketing: Website Optimization Mistakes

Ross | October 19th, 2010

Conversion rate math is simple: by doubling your conversion rate, you double the effectiveness of every future marketing dollar. But while the math is simple, conversion optimization is not. There are many optimization pitfalls that can easily cripple startup/small business growth (if you’re interested in how crowdSPRING optimizes, I recommend you read Increasing Conversions Using […]

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Crowdsourced Writing Projects on crowdSPRING

Ross and Mike | February 10th, 2010

“Write without pay until someone offers to pay” – Mark Twain Since May 2008, the crowdSPRING community (now over 50,000 creatives, from 170+ countries!) has helped thousands of entrepreneurs, small businesses, startups, agencies, and Brands (from over 70 countries), with graphic, website, and industrial design projects. We’ve paid millions of dollars to designers and want […]

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