Posts Tagged ‘community’

New-to-the-world: strategic marketing for startups and small business

Mike | April 26th, 2010

strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in […]

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3 resources for bonding with your customers: tools of mass engagement!

Mike | April 19th, 2010

The brave new world of digital tools and technology allows small business to connect with customers in ways that were unimaginable a decade ago. We take this increased connectivity almost for granted, and because of this many small businesses overlook the platforms, analytic tools, and services available to them and just begging to be leveraged. […]

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Small business and customer service: 3 tips for creating a virtuous loop.

Mike | April 12th, 2010

At crowdSPRING we place a great deal of emphasis on customer service: quality, accuracy, and timeliness are critical measures of our ability to deliver this to our users. Customers are the life-blood of any business and small businesses particularly must focus on listening to their customers, responding, and making adjustments based on the feedback received. […]

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Who are we? And, where do we come from? (2010 edition)

Mike | April 5th, 2010

A little over a year ago, I wrote a post about the international flavor of the crowdSPRING community and I thought perhaps it was time to click the refresh button and see what’s happened in the past year. When I wrote that post, we had been in business for almost a year and we had […]

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Dispatches from SXSWi

Mike | March 15th, 2010

We’re spending a few days at the South by Southwest conference in Austin, so I thought that I could share  notes from three of the sessions. In a few days we travel to Las Vegas for the MIX10 conference and I’ll share some of the goodies from that show next week. Austin is packed this […]

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Satisfaction (guaranteed)

Ross and Mike | March 11th, 2010

Later today begins a new day at crowdSPRING and a new approach to our community. When we launched in May of 2008, we offered buyers a simple guarantee, and made an equally simple promise to creatives. We guaranteed “25 entries or your money back” and promised creatives that when a project reached the 25 entry […]

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