Posts Tagged ‘brands’

Dancing the Political Brand Equity Tango on Social Media

Lauren Nelson | September 28th, 2016 160915101612-trump-vs-ford-780x439

This year’s American presidential race has been one of the most contentious in modern history. The level of polarization in the electorate is astounding, and the polls have left her citizens and international spectators alike in a semi-terrified trance of sorts, in disbelief over how close the contest actually is. And in the middle of the […]

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Small Business Branding: What You Can Learn From The World’s Best Brands

Ross Kimbarovsky | May 22nd, 2013

  The 2013 Brandz Top 100 Most Valuable Global Brands report was just released. The report offers important lessons for startups and small business. Apple is once again listed as the most valuable global brand, with Google, IBM, McDonald’s and Coca-Cola rounding out the top five. We’ve previously written about important lessons small businesses and […]

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Introducing crowdSPRING Pro

Ross and Mike | September 8th, 2008

Today, we launch crowdSPRING Pro. We launched crowdSPRING this past May in part to enable buyers to leverage a global network of creative talent. In our first 110 days, over 600 buyers from 30 countries have posted projects on crowdSPRING. But, we also understood that to build a successful creative marketplace, we would first need […]

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