Posts Tagged ‘branding’
Lean Marketing 101: Setting Goals
Ross | January 18th, 2011A few weeks ago, I wrote about Lean Marketing Strategies for Small Businesses and Startups. That post resonated with small business owners and entrepreneurs looking for inexpensive ways to market their businesses. Many asked if we could share more lean marketing strategies and tips. Today’s post starts a new series in the crowdSPRING Blog – Lean [...]
12 Questions: Meet Dave Porter (USA)
Audree | December 31st, 2010In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build [...]
The New Big Ten Logo – Is it Love?
Audree | December 16th, 2010A few months ago, for our “I’m in Logo Love” series, I wrote about the Big Ten logo, and how awesome it was. It used negative space in a clever way to show that the Big Ten athletic conference actually had eleven teams. I also mentioned how excited I was to see what they would [...]
Building A Brand People Love: Create Real Value
Ross | November 2nd, 2010Last week, I spoke at TechCocktail’s Mixology Conference in Chicago about Creativity & the Importance of Building a Brand People Love. Before the audience Q&A, we discussed the top five things that a business should do to build its brand: 1. deliver value 2. know who you are 3. differentiate from your competition 4. have [...]
5 historic billboard campaigns (or everything old is new again)!
Mike | September 20th, 2010Billboards and outdoor advertising have been around for almost 150 years now and in many ways are precursors to, and cousins of, today’s online campaigns, both paid and viral. Companies have been using techniques such as eye-catching design, creative content, and clever placement to create word-of-mouth and build buzz for their products dating back to [...]
I’m in Logo Love: The Fort Worth Zoo logo
Audree | August 17th, 2010“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured [...]
I’m in Logo Love: Toblerone Logo Design
Audree | August 5th, 2010“I’m In Logo Love” is a new series on the crowdSPRING blog. Periodically, we’ll pick a logo we’d like to take home from a bar and tell you why. And if you think it’s a bit strange to have a crush on a cleverly designed logo, get in line – my mom has already lectured [...]
Buyer Beware: Generic Logo Design
Audree | July 13th, 2010Finding a great logo design for your business is an important part of creating your brand identity. You want to have a logo design that is simple, memorable, and a good representation of what you do. Many people, in an effort to appear modern, choose a current design trend for their logo. One risk when [...]
