Posts Tagged ‘brand’
What Can You Learn From The World’s Best Brands?
Ross | April 23rd, 2010You might recall my post earlier this year about PSFK’s Good Brands Report 2009. In that post – Branding Secrets Of The World’s Best Brands – I talked about five common lessons that startups and small businesses can learn from the world’s best brands. Those lessons included: having a good company name and logo design, [...]
Branding Secrets Of The World’s Best Brands
Ross | January 26th, 2010The name of your company and your logo are two creative elements of your brand, but your brand is much more than the company name and logo design. A brand is the sum total of the experience your prospects and customers have with your company. A strong brand communicates what your company does, how it [...]
Ask crowdSPRING: Can Creative Commons Licensed Works Be Used For Logo Design?
Ross | October 1st, 2009In the past, we’ve discussed why it’s unlawful to use stock images, including royalty-free stock, for logo design. This morning in the crowdSPRING forums, we’ve been discussing whether it’s appropriate to use work licensed under a Creative Commons license, for logo design. This is an important topic and a serious issue. If you don’t have [...]
Branding a Country – Lesson Learned?
Ross | June 2nd, 2008Italy is one of the most recognized countries in the world (uno dei miei paesi favoriti nel mondo!). It is known for big, memorable monuments (Duomo, the Coliseum, the leaning tower, among many). Italy’s new logo, unveiled in early 2007, puzzled many. The new logo was designed by Landor – Italy (a London-based specialist in [...]
Most Valuable Brand In The World: Google
Ross | May 27th, 2008Market research firm Milward Brown concluded in its 2008 BrandZ rankings that Google, for the second year in a row, is the most valuable brand in the world — with an incredible $86 billion in brand value. Milward Brown combines balance sheet data with other factors, such as consumer sentiments, to come up with its [...]
