Posts Tagged ‘brand’

Branding and Consistency: Lessons From Morton Salt

Mike | August 27th, 2012

Great brands come and go, and over decades many of the strongest brands in the world have fallen into obscurity and been forgotten, shrouded in the mists of time and long absent from store shelves and our consumer consciousness. Developing a brand is pretty simple; a company invents a name, a symbol and, sometimes, a phrase […]

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What Small Businesses Can Learn From The World’s Best Brands

Ross | May 23rd, 2012

We’ve previously shared lessons that small businesses can learn from the world’s best brands. For example, we wrote about five common lessons small businesses and startups can learn from the world’s best Brands, the 10 key learnings from PSFK’s Good Brands Report 2009, and the lessons for small businesses and startups from Interbrand’s Best Global […]

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Secrets of The World’s Best Brands

Ross | November 9th, 2011

Interbrand has released its annual ranking of the world’s best brands: Best Global Brands 2011 report. Interbrand’s report is considered to be one of the most influential benchmark studies on brand value. Let’s first look at some of the highlights from the report, and then look at some of the important trends and lessons startups […]

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Small business and startup tips: which type is your brand?

Mike | September 12th, 2011

Building and managing your brand, its identity, its name, and its reputation is critical to your company’s ultimate success. How (and when and where) you connect with your customers is determined in large part by your branding and by how your audience relates to your brand. markets are more competitive than ever, and the quality […]

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Small business and social good: some tips on doing the right thing

Mike | September 6th, 2011

Last week I wrote about some ways that not-for-profits could leverage the concepts of lean marketing. Today I want to discuss ways that small business can support not-for-profits and get involved in meaningful causes, and at the same time help to drive economic development locally, regionally, or even internationally. The non-profit benefits from increased promotion […]

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Lean Marketing: Don’t Believe Your Own Press Releases

Ross | March 30th, 2011

There are many ways to distribute press releases for free or for only a few dollars. Among the many alternatives, you can use PRLog, or if you’re looking for deeper social media integration, PressDoc is a good alternative. When you have some great news to share – a new product or service or an important […]

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Building A Brand People Love: Create Real Value

Ross | November 2nd, 2010

Last week, I spoke at TechCocktail’s Mixology Conference in Chicago about Creativity & the Importance of Building a Brand People Love.  Before the audience Q&A, we discussed the top five things that a business should do to build its brand: 1. deliver value 2. know who you are 3. differentiate from your competition 4. have […]

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Why Every Small Business And Startup Must Understand Social Currency

Ross | June 4th, 2010

You might recall my posts from a few months ago – Branding Secrets of the World’s Best Brands and What Can You Learn From The World’s Best Brands – about the lessons that startups and small businesses can learn from the world’s best brands. A new study recently released by Vivaldi Partners reveals some surprising […]

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