Posts Tagged ‘biases’

Tips for small business: 7 biases that can effect your decision making

Mike | October 18th, 2010

Einstein once said, “Common sense is the collection of prejudices acquired by age eighteen.” Common sense, Einstein was arguing, can often be the enemy of rationality, science, and fact-based decision-making. We are all guilty of this; every day our decisions are tinged by favoritism, rules of thumb, partiality, heuristics, predilection; call it what you will […]

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