Posts Tagged ‘B2B’

The State of Business To Business (B2B) Content Marketing In North America

Ross | January 30th, 2013

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Although the sample size (1,416 respondents) wasn’t huge, it represented […]

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Small Business Spotlight of the Week: Copper Penny Marketing

Amanda | October 5th, 2011

A penny isn’t much.  It doesn’t buy anything really and the amount of copper in it is pretty negligible nowadays.  However, as Melinda from this week’s Small Business Spotlight points out, most everyone has a pretty specific, penny-centric memory.  For me, it’s collecting pennies with my dad and bringing to the bank for some extra […]

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