Posts Tagged ‘37signals’
Lean Business: Do Unto Others*
Mike | April 1st, 2013The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. [...]
Not Everyone Is The Right Customer
Ross | June 29th, 2011A few days ago, Christian Jung, a designer and consultant from Germany wrote an interesting post – Goodbye Basecamp, This Is The End Of A True Love. My Heart Is Broken, explaining why he would no longer use Basecamp, popular project management software created by 37signals. Christian decided that after six years, his needs changed [...]
Professionalism Is Earned
Ross | September 22nd, 2008In 2006, Jason Fried of 37signals posted a short article to the Signal v. Noise blog titled “‘Professional’ is a buzzword”. Jason wrote: “It seems like it’s time to call a spade a spade: ‘Professional’ is a buzzword. It doesn’t mean anything anymore. Disagree? What does Professional mean to you?” Eighty-five comments were posted in response to [...]
Ideals and Reality
Ross | July 22nd, 2008The 4-day workweek. The 4-hour work week. Sounds really nice, doesn’t it? Who wouldn’t want to work 4 days every week and then play for 3 days? It’s not surprising that tens of thousands of books have been written about efficiency, about working less, about being more productive, about getting more out of your day, [...]
