4 Fears Leaders Must Overcome To Help Their Businesses Succeed Arielle | March 23rd, 2016
Fear is one of the most common, innate emotions we feel as human beings. From a psychological point of view, fear is a reaction from your Lizard Brain – the part of your brain that is very primitive. Fear is a survival tactic – it warns and protects us against dangers. It can also paralyze us from action. In business, fear can be our worst enemy.
You might think, looking at other startups and small businesses, that you are the only one who is fearful of failure, being lost, etc.
You are not alone.
Fear is a common denominator that ties the business community together. The perceived fearlessness you see around you is typically entrepreneurs re-framing their thoughts to sound brave. The truth if often very different.
Jen Groover, author of What If? and Why Not?: How to Transform Your Fears Into Action and Start the Business of Your Dreams, a book about transforming your fears, says that rejecting fear creates destructive self-doubting habits:
Until you can jump over your inner roadblocks, the outer ones will stay firmly in place. Overcoming these inner obstacles is about learning to rethink the fearful thoughts that can lead you to quit before you start.
Groover makes the connection between re-framing and using fear to your advantage. Fear can prevent bad decisions and negative situations, but fear can also be fostered in a way that propels you forward. For example, fearing failure can push entrepreneurs to work harder in their business, and make better decisions, all while avoiding mistakes. The key is to avoid shutting down. Entrepreneur and author Jonathan Fields, in his book Uncertainty: Turning Fear and Doubt into Fuel for Brilliance, explains:
One of the single greatest determinants of high-level success as an innovator or creator in any realm is the ability to manage and at times even seek out sustained high levels of uncertainty, bundled lovingly with risk of loss and exposure to criticism. These three psychic horsemen of creation must often not only be sought, but embraced repeatedly and with increasing level of intensity over extended periods of time.
What do entrepreneurs and small business owners fear, and how can you take advantage of these fears to improve the success of your business? Here are four of the biggest and most debilitating fears that all entrepreneurs and small business owners experience.
1. Fear of feeling lost.
Every entrepreneur or small business owner will feel lost at some point. It’s crazy to expect to know what you are doing 100% of the time, or to always assume that the plan will work without problems. Things change fast in business, and you must constantly adjust and evolve. It’s okay to feel lost, but it’s not okay to stay that way. Always have a Plan B and adjust to changing situations through trial and error until you get it right.