Videos

How I Stay Efficient – My Three Hour Rule

Ross | February 16th, 2010

Some people are more efficient than others. There are many reasons for this: ability to focus, complexity of the work, distractions, etc. But while some  have unique skills and intellect to get things done quickly, most people must develop systems to help them improve their efficiency and balance many diverse tasks. Some rely on to-do […]

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Build A Strong Brand, Not Just A Strong Business

Ross | February 9th, 2010

There are thousands – perhaps millions – of social networks. Today, no company can control all the conversations that take place about that company’s products and services. This is an especially challenging problem for small businesses and startups because they have few resources and little capacity to participate on many social networks at once. This […]

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Which Army Recruitment Video Would Borat Prefer?

Ross | February 5th, 2010

The United States army has a substantial marketing budget. The advertising tends to promote strength, honor, duty, etc. Here’s a typical ad: The Ukrainian Army takes a slightly different approach. Why waste time talking about strength, honor, duty or the fancy toys when you can just shortcut to a theme that always sells. Sex. Watch:

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Bootstrapping Your Startup or Small Business

Ross | February 3rd, 2010

I spent this past weekend talking with 100 brilliant people at ORD Camp in Chicago. ORD Camp is an invitation-only unconference, loosely based on Foo Camp. During the conference, I participated, among many other things (including an awesome presentation about roasting a pig!), in two discussions about startups. Although Mike (Thoughts for small businesses and […]

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crowdSPRING on U.S. National News

Ross | January 28th, 2010

Don’t worry – we’re not replacing Jay Leno on the Tonight Show. But we did, like Conan O’Brien, have a brief appearance on NBC (on the Nightly News tonight) in a special report about the reaction of small businesses to the initiatives that President Obama announced in his State of the Union speech last night. […]

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Five Suggestions About Working With Lawyers

Ross | January 28th, 2010

Prior to crowdSPRING, I practiced law for 13 years. During that time, I counseled and represented clients (from internet startups to Fortune 100 companies) in transactional matters and in complex trials. I’ve set at the table as a lawyer, and now have the perspective of an entrepreneur. This week on my personal blog, I’ve been […]

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A New Perspective on Creativity

Ross | January 19th, 2010

In 2009, Mike and I spoke at a Chicago Convergence conference about creativity. In our presentation- A New Perspective on Creativity – we talked about the democratization and evolution of the creative industries. We believe that the creative industries are undergoing a rapid change. Those who think they can resist the change can learn valuable […]

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Interview with crowdSPRING (by Tim Jahn)

Ross | January 15th, 2010

A few days ago, Tim Jahn of Beyond the Pedway spent the morning talking with us about crowdSPRING, crowdsourcing, chia Lincoln (see the video!), and our community. Tim did a very nice job editing – here’s a concise version of our conversation: Beyond The Pedway is a weekly video podcast dedicated to discovering creative companies […]

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Startup and Small Business Tip: Don’t Chase Your Own Tail

Ross | January 14th, 2010

We laugh when we see dogs chasing their own tail – it looks funny and we wonder in amazement why they don’t understand that they’re chasing THEIR tail. Some startups and small businesses (we’ve made this mistake from time to time at crowdSPRING) do the same thing – by focusing on distractions and things that […]

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What Numbers Should Be Important To Startups And Small Businesses?

Ross | January 11th, 2010

A number of small business owners and young entrepreneurs have asked us what numbers and measurements are most important to crowdSPRING. We measure many different things, so there’s no simple answer to that question. But in thinking about the categories of numbers we measure, I came up with a list of five categories – I […]

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