Videos

Dealing With Customer Resistance To Change

Ross | May 5th, 2010

Whether you are a startup, a small business or a Fortune 50 company, customers typically resist attempts to change products or services they perceive work well. People prefer to deal with the things they already know rather than get used to something new. But to innovate, companies must constantly find ways to improve their products […]

Read full post »

Fiat Crowdsourcing Car Design

Ross | May 2nd, 2010

You might have heard of Local Motors – a company leveraging crowdsourcing to design cars. Local Motors licenses a chassis and then looks internally to its own community to innovate and refine the design of the car (other than the chasis). Fiat Brazil has recently announced a project to crowdsource the entire car – including […]

Read full post »

Screencast: Post your project on crowdSPRING!

Mike | April 15th, 2010

We’ve prepared a short screencast video with instructions on posting your first project to crowdSPRING! Lots more information on posting projects can be found in our Help Center. Enjoy and please let us know if this is helpful.

Read full post »

Social Media ROI Is Meaningless If Your Product Or Service Isn’t Relevant

Ross | March 23rd, 2010

Many are obsessed with trying to develop effective ways to measure ROI (return on investment) from social media marketing. For some background, you can read Brian Solis’s recent article about measuring social media ROI. ROI from social media is important, but if your product or service isn’t relevant – ROI is meaningless. Here’s why: Do […]

Read full post »

What if Microsoft Created The iPod?

Ross | March 22nd, 2010

Most people agree that great design more easily captures attention than poor design. For example, when Apple originally released the iPod – the iPod didn’t have the features of the Creative Labs MP3 players, or even the Microsoft Zune. In fact, many MP3 players today have more features than the iPod – but only a […]

Read full post »

Why My Small Business Uses crowdSPRING – Innova Apps, Inc.

Ross | March 17th, 2010

Bryan J. Sebastian of Innova Apps, Inc. shares how his company uses crowdSPRING for logo design and web design and why he thinks other startups and small businesses should consider leveraging crowdSPRING’s community of more than 55,000 designers and writers. More about Innova Apps: Innova Apps, based in St. Charles, Illinois, helps companies by developing […]

Read full post »

crowdSPRING on WGN News

Ross | March 11th, 2010

Nice to see Chicago’s WGN talk about crowdSPRING in their news segment last night (at 0:55 of the video). Big thanks to @maltier for letting us know about WGN’s story about crowdSPRING.

Read full post »

crowdSPRING On ABC7 News

Ross | March 3rd, 2010

Like Conan O’Brien, crowdSPRING recently made a brief appearance on NBC. Unlike Conan, we also were very fortunate to appear on ABC. Tonight, ABC News, in a special report, covered crowdsourcing. We were thrilled to be included in the story – big thanks to Ross Weidner and Cheryl Burton. Here’s the special report: You can […]

Read full post »

Data Visualization: The State of The Internet

Ross | February 26th, 2010

Creative agency JESS3 designed and animated a very informative (and visually interesting) presentation about the state of The Internet. Well worth the time to watch! Some of the stats are well known, but others are surprising. What surprised you the most?

Read full post »

Simple Messages Can Be Very Powerful

Ross | February 20th, 2010

I was disappointed by the advertising on the superbowl a few weeks ago. Most of the ads were terrible and several were incomprehensible. Some of the more effective ads shared a common trait: they were simple and focused. Simple messages work. Simple is memorable and understandable. That’s one reason why Google’s search ad during the […]

Read full post »