Videos

Creativity In Architecture

Ross | August 10th, 2010

I found this video while browsing YouTube and was amazed by how Gary Chang, an architect (and owner of the apartment in the video), dealt with the serious space limitations of his 344 sq. ft. apartment in Hong Kong. He even has a hammock!

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Small business love: trucks, pop-ups, and nomadic goodness

Mike | July 26th, 2010

Even in non-recessionary times it can be difficult to get a new business off the ground. Start-up costs are high, investors are keeping the purse-strings tied tight, and customers are not exactly spending with élan. The restaurant business, traditionally a hothouse for entrepreneurism, suffered greatly in the current downturn but is rebounding, with industry-wide sales […]

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Small business and startups: engage your customers the old(spice)-fashioned way

Mike | July 19th, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, […]

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Focus On Your Core Business Or You Will Fail

Ross | July 7th, 2010

Too often, startups risk getting misdirected by the media and customers to add features and functionality to a product or service that turn out to be collateral to the core business. I believe this is happening with Gowalla and Foursquare, among others. Both services have become media darlings, and both are obsessed with adding features […]

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Five Tips For Startups And Small Businesses To Improve Their Customer Service

Ross | June 30th, 2010

A few days ago, Gary Vaynerchuk and I exchanged a few thoughts on Twitter about customer service. Gary wrote the following: There’s much truth to Gary’s statement. Real relationships are nearly always  better (and more important) than customer service. But what is a “real relationship”? Some think that real relationships are possible only offline, with […]

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crowdSPRING Community Gives Back – Campus Consciousness Tour

Ross | June 28th, 2010

Give Back is the crowdSPRING community’s way of helping worthy non-profit and charity causes in need. Creatives in the crowdSPRING community have agreed that for these special projects, no monetary awards will be given. crowdSPRING will waive all fees and will assist the organizations with posting their project. We will collaborate together to help those […]

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The Surprising Truth About What Motivates People

Ross | May 28th, 2010

I found this talk (and video) fascinating and wanted to share it with you. The speaker, Daniel Pink, authored four books about the changing world of work (two of the books – A Whole New Mind and Drive – are New York Times bestsellers). Dan recently spoke at the Royal Society for the encouragement of […]

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Startup and Small Business Tip: Marketing One-To-One

Ross | May 24th, 2010

When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services. It’s easy to forget that […]

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Social Media Revolution – Facts and Figures

Ross | May 7th, 2010

About one year ago, Erik Qualman, the author of Socialnomics, produced a popular video highlighting the impressive facts and figures about the growing popularity of social media. Erik has produced a follow-up video and the updated facts and figures show very clearly that social media continues to dominate many areas of our life. Some examples […]

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Dealing With Customer Resistance To Change

Ross | May 5th, 2010

Whether you are a startup, a small business or a Fortune 50 company, customers typically resist attempts to change products or services they perceive work well. People prefer to deal with the things they already know rather than get used to something new. But to innovate, companies must constantly find ways to improve their products […]

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