Videos

Reeses Pieces, E.T. and Product Placement in Movies

Ross | January 11th, 2011

We are bombarded by advertising from television, radio, online, mail, email, billboards, magazines, buses, and newspapers. Increasingly, we’re also seeing product placements in television shows, video games, and in movies. Product placement is a form of marketing where branded goods or services are placed into a story line of a television show, movie, or other […]

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David Carson, Spec Work, and Hypocrisy

Ross | January 5th, 2011

The About page of Carson Mag, a new bi-monthly magazine, says the following about David Carson: Creative Director David Carson has won over 170 awards for his work in graphic design, had numerous one man exhibitions of his work worldwide, and has been called the “Art Director of the Era” by Creative Review London. USA […]

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7 Billion People

Ross | December 31st, 2010

As we close out 2010, we reached another important milestone at crowdSPRING – more than 80,000 designers and writers (from 185+ countries) now work on crowdSPRING. We’re proud of our community but humbled to know that 80,000 is small when compared to the population of the world – expected to exceed 7 billion people in […]

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Business plans for entrepreneurs – Part III: refinement

Mike | December 13th, 2010

In this installment of my posts for entrepreneurs about creating business plans I discuss the second of the “3-Rs,” Refinement. Iteration of your idea is critically important and I share some thoughts about this process and some ideas on how you can strengthen your own plan with a few simple techniques. Let me know what […]

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Worry About People Listening To You, Not About Them Stealing Your Ideas

Ross | December 7th, 2010

If you have a great idea for a new business, should you freely share that idea with others? What if they steal your idea? Many entrepreneurs and small business owners obsess about keeping ideas confidential. The vast majority of entrepreneurs and small business owners should be far more concerned about people listening to their ideas, […]

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Small business and startup issues: choosing the wrong software

Ross | November 30th, 2010

More than ever, small businesses and startups must execute and bring their software-based products or services to market quickly. As Groupon has demonstrated, there is often (but not always) a huge first-to-market advantage. One risk of moving fast involves selecting software technologies that allow you to bring your products/services to market quickly, but that ultimately […]

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Business plans for entrepreneurs – Part II: research

Mike | November 22nd, 2010

A couple of weeks ago, I started a series of video posts for entrepreneurs on creating a business plan. I very much believe that this part of the process is critical to building a strong company. The short video below contains my thoughts on the research process. I hope you enjoy and will look forward […]

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Business plans for entrepreneurs: the three ‘Rs’ – Part I

Mike | November 8th, 2010

Some have argued that a business plan is not necessary when starting up your venture and that entrepreneurs can better spend their time on other things. I strongly disagree and argue that the very process of writing a business plan leads to a stronger, more sustainable business. In the following short video (the first in […]

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On vs. In: the entrepreneur’s dilemma

Mike | October 25th, 2010

One of the challenges entrepreneurs face every day is about managing their own capacity. Finding time to think, to plan, and to strategize gets more difficult the larger your business grows. Every day we have to find a balance between the day-to-day chores involved in operating a business and the high-level planning that goes into […]

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Product or Service Features Are Rarely A Competitive Advantage

Ross | October 20th, 2010

Many entrepreneurs and small business owners believe that their new product or service will beat the competition with great new features. Product and service features are rarely a competitive advantage. There are many benefits to “less software”. I discuss why in the following short 3 minute video. What do you think?

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