Valentine’s Day. Those words might send you into visions of long-stemmed roses and Michael Bolton or into a seizure of disgust and disillusion. Or a shrug of absolute disinterest. But it’s today, the day after Valentine’s, that is the most interesting. It’s the holiday I like to call: “WE’RE ENGAGED! NOW LOOK AT MY RING FROM EVERY POSSIBLE ANGLE AND ON EVERY POSSIBLE SOCIAL MEDIA PLATFORM” Day. (Clearly catchy names are kind of my thing.)
For every heart-felt congratulations, there’s always that one couple that causes a Scooby-Doo “Errrwaahh?” And for the next year or however long their engagement is, you’re stuck wondering if you should say something or if you just have to forever hold your peace. Or, maybe you’re in the other boat: you want to get married, but you’re worried about being the couple that causes everyone a Scooby-Doo “Errrwaahh?”
Either way, Should I Get Married is here for you. What it does is allow potential fiances (or any long-term, committed couple– even if you can’t legally get married) to collect anonymous feedback from their friends and family. If you want the cold, hard truths about what those closest think about your relationship, all you have to do is go to the site and fill out an “Invite For Insight.” Proceed with this knowledge carefully.
Below, Travis talks more about creating Should I Get Married:
How would you explain what you do to somebody’s grandmother?
Our website offers a very unique tool to assist folks that are considering marriage to be sure they are truly making the best decision for themselves and their future. We hope to help our customers make sure this marriage will be their last. We want to help them ensure they are part of the 50% of people that will stay married and live happily ever after. So, with the help of tools from the digital age, we have created an “Invite for Insight” or IFI.
An IFI is completed by our customers on the website and allows them to gain specific insight about their relationship, from folks in their life whom they trust most for good advice. The IFI, allows them to learn the real unspoken perspective’s of these trusted folks, on a variety of topics concerning their relationship and their partner.
Shouldigetmarried.net sends and receives the IFI’s to keep the responses anonymous so folks are more likely to answer honestly without fear of hurting their personal relationship. When we compile the responses of the IFI the results are often very powerful. The IFI reveals the true positives and negatives of the relationship as it is perceived by people who have different relationships with the couple. One thing is for sure, the Invite for Insight offers truth, like never before. Essentially we are the virtual version, of speak now or forever hold your peace, less the drama. Truth that we believe can add strength and confidence in what ever decision they ultimately decide on. So if you know someone considering marriage, you can Gift them an IFI and we will send it on your behalf or anonymously.
What are some industry specific challenges you faced?
The biggest industry specific challenge we encountered was setting ourselves apart from what’s currently out there. We needed to make it clear that we are striving to differentiate ourselves in a sea of marriage sites that pretty much all look and feel the same; that we are not just offering the same-old, recycled advice that is not specific to any one’s particular relationship. We take into account all of the variables that someone may not even be aware of themselves, and help folks find the truth that’s relevant to them. (more…)
