Archive for the ‘Strategy’ Category

Small business Congress-watch: Three Reasons to Vote Next November?

Monday, April 23rd, 2012

A few times a year I take a browse through current legislation that has been introduced in our Congress. The idea is to stay current on what the folks in Washington are doing for small businesses and startups and to briefly analyze some of those priorities and efforts.

As business owners and operators who live our lives without the luxury of lobbying firms to represent our interests, we are vulnerable to the decisions that will be made with little or no input from us. Sure we can (and sometimes do) pick up the phone or send an email to one of our elected representatives to voice an opinion or advocate for an issue, but at the end of the day we have very little real power; what happens with legislation will happen and the impact on our businesses will occur regardless of our input.

Here  - for better or for worse - are three pieces of legislation proposed or pending in Congress that have the potential to impact your business. You can reach out to your Representative or Senator and let them know where you stand on these. Or you can simply wait until November and send your message in a electorally appropriate manner; in other words, feel free to vote the bums out!

H.R. 585: Small Business Size Standard Flexibility Act  (Introduced 3/21/2012) Many of us have businesses that are heavily regulated by the government, while others enjoy lighter oversight. In either case, rules and regulations can have a real economic impact on small businesses. The Small Business Size Standard Flexibility Act along with H.R. 527 (the Regulatory Flexibility Improvements Act) would require government agencies to consider whether new rules conflict or overlap with other existing rules, and require more input from small business representatives in making the rule making process. The point being that rules are often formulated without taking into account the real impact on small business in particular.

H.R. 4293: Restore Main Street’s Credit Act of 2012 (Introduced 3/28/2012) This law, currently in committee, would amend existing law to specifically define ‘Main Street business’ to mean “an organization, other than a nonprofit organization, with 20 or fewer full-time employees that possesses, occupies, or leases a physical property other than a home for the business’s operations.”  The law would require that credit unions, specifically, make extensions of credit more easily available to companies that meet this standard. More credit for small business during a time of notoriously tight lending standards? Sounds right to me.

S. 2284: A bill to amend the Internal Revenue Code of 1986 to provide expensing for small businesses (Introduced 4/16/2012) We all buy stuff for our businesses, right? And we all filed our business taxes recently, right? And we’d very much like to be able to deduct more expenses from our tax liability, right? Well this bill, introduced just a few days ago is designed to make it easier for us to do just that. Currently, when we make a capital expenditure, we typically have to depreciate the item over time and amortize the cost over several years. The bill would permit small businesses (defined as those with profits of less than $1 million) to expense, or immediately deduct, the entire value of the purchase in the year that purchase was made. Let me put it more simply: buy something and get the full value deducted in the same year you bought it. Nice.

photo: Photo Phiend

Small Business and Startup Tips: Managing Remote Employees

Thursday, April 19th, 2012

Did you know that more than 34 million Americans already work from home, at least part time? In fact, that number is expected to nearly double in the next five years, according to Forrester. If we have anywhere close to 63 million remote workers by 2016, remote workers will represent over 40 percent of the entire workforce in the U.S.

Some companies hire remote employees in order to find the best people. By hiring only in geographically small locations, companies give up the opportunity to find better candidates elsewhere. And while it’s not unusual for small startups to work remotely, this can scale to hundreds of employees working remotely.

But how can you effectively manage your remote employees? I encourage you to watch the following video where, together with representatives from DELL and Microsoft, I discuss the challenges of managing remote teams and how to overcome those challenges with policies, culture changes, and technology.

Do you have any questions or additional tips for managing remote employees? Please share in the comments below.

Small Biz and Startup Tips: 5 Ideas to Plan for Success(ion)

Monday, April 16th, 2012

When starting and running a new company it is easy to focus on the present and quickly lose track of what may come in the future. This is not a bad thing  - in fact the present is exactly where entrepreneurs should place most of their priorities and devote most of their energy. But as a company matures and strategic planning starts to concentrate more on the future, consideration should also be given to the future of the company’s administration, operations and financial structure and a succession planning process should be an important part of that. The word itself should provide some basic guidance; Merriam-Webster online defines “succession” as “the order in which or the conditions under which one person after another succeeds to a property, dignity, title, or throne.” Throne, you say?

While much of the literature on succession planning tends to be about long-term legal planning as well as the importance of valuation, buy/sell agreements, and tax and estate planning, my advice is that you first focus on what will happen tomorrow if you don’t have any plan already in place. The kind planning I want to discuss should be driven by a simple question: “If I get hit by a bus on the way to work today, what will happen?” Taking some time to ponder this simple question will lead you to some straightforward steps you can take to assure that your venture will continue on (triumphantly) during your days in the hospital. In other words, start planning for an emergency succession, then turn your focus to the longer term planning that should follow.

There are several immediately practical as well as the legal and financial questions that will arise immediately during your absence. On the practical/operational side, good succession planning should be designed to ensure that everything you are responsible for doing at your company will continue to get done – from paying the bills to maintaining the database and on down to taking out the trash. On the financial/legal side, this planning should be about making certain that the business can continue to operate effectively under its bylaws or operating agreement, that cash flow will will not be impacted by your absence, and that the resources are available to enable new hires or bring in outside assistance to make up for the loss of your personal capacity. Here is a list of 5 uncomplicated steps you can take this week to get things going.

1. Document. First and foremost take the time to make a list of the things you do every day that someone else will have to do in your absence. Are you responsible for payroll? Is there a marketing campaign underway that needs your daily attention? Are you the person who locks up at night and sets the alarm? Make sure that you carefully write down instructions for these things and that you know who will be the one to take these on. Simple cheat sheets can be incredibly helpful – just make sure that at least one other person knows where these reside and has access to them. Creating comprehensive written instructions is not so important for taking out the trash, but for more complex tasks such as accounting and finance functions, documentation is critical.

2. Insure. One way to make certain that you will have adequate cash to survive an emergency succession is to take out appropriate insurance policies. Many small businesses carry some type of “key person” policy which pays out in the event of the death to disability of a founder or CEO or other important employee. In the case of multiple founders running the company, matching policies can be set up to safeguard should something happen to any of these people. There are a number of factors that will drive the value of such a policy: business valuation, costs of hiring and training a replacement, and the lost revenue or business opportunities attributable to that person.

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Twitter Link Roundup #127 – Small Business, Social Media, Design, Copywriting, Marketing And More

Friday, April 13th, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The video above is an 11 minute short about a 9 year old boy in East L.A. who built a very elaborate cardboard arcade inside his father’s used auto parts store. It’s a fascinating look at curiosity, drive, and flash mobs.

The Economic Clout of Women-Owned Small Businesses – http://bit.ly/HD6PRT

Compete on Know-Why, Not Know-How – http://bit.ly/HzMo34

10 Things Entrepreneurs Can Learn From Academics – http://bit.ly/Im4slR

10 Things Entrepreneurs Can Learn From Academics – http://bit.ly/Im4slR

Did everybody see what just happened? The pendulum has swung – http://bit.ly/HRw3oW

Good & useful post for entrepreneurs about founder stock vesting & things to consider – http://bit.ly/HCLVz0

Good look at how the office has changed and why companies favor collaborative space – http://bit.ly/HRAO1Y

Compete on Know-Why, Not Know-How – http://bit.ly/HzMo34Facebook acquires Instagram – http://bit.ly/IbmV45 & http://on.fb.me/IbnbA2

The purchase price for Instagram (by Facebook)? 1 billion dollars – http://bit.ly/IbnJ9d

Zynga Spends Big to Keep CEO Safe – http://bit.ly/HGQcCc

How to Fail: Mark Pincus – http://buswk.co/HBM9c4

Harsh words, but good observations from Seth Godin – Is everyone entitled to their opinion? – http://bit.ly/I3BmoE

Why a remote workforce is bad for startups – http://bit.ly/IjNscp

Things To Consider Before Saying “I Do” To Investors – http://tcrn.ch/HuaHEP

The Economic Clout of Women-Owned Small Businesses – http://bit.ly/HD6PRT

Can Brands Market on Facebook Without Actually Spending Money on Advertising? – http://bit.ly/Izn5NX

Ten benefits to using Springpad’s social notebooks – http://bit.ly/HKIC9L

PR people continue to struggle with social media – http://bit.ly/HRuV4O

Thoughts on the Future of Social-Digital Agency Services – http://bit.ly/HvhIRI

Less marketing douchebaggery. More Tanks (or how to get more likes on Facebook) – http://bit.ly/IjPvx1

Unilever continues to blaze path – crowdsourcing sustainability suggestions – http://bit.ly/HrGhP2

The funny side of advertising: 20 amusing and clever print advertisements – http://bit.ly/HEJc7q

30 Cool and Stylish Curly Fonts – http://bit.ly/HvkaaX

10 Tips for Writing for Designers – http://bit.ly/Hvk6bc

11 Extremely Useful Fresh Free Fonts – http://bit.ly/ItZGPk

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Twitter Link Roundup #126 – Small Business, Social Media, Design, Copywriting, Marketing And More

Friday, April 6th, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The image above shows the amount of caffeine in various types of coffee and tea. More interesting facts about the health benefits (and risks) of tea and coffee in the Other section below.

Fall In Love With Your Business, Not Your Business Plan – http://bit.ly/H5aib0

Design is Marketing – http://bit.ly/I0QCUz

The Dirty Little Secret Of Overnight Successes – http://bit.ly/HfUrro

How much does Pinterest actually make? – http://bit.ly/H59xyN

Design is Marketing – http://bit.ly/I0QCUz

Forget Self-Improvement – http://bit.ly/H59Vxk

The Education of Google’s Larry Page – http://buswk.co/HoYgHC

Fall In Love With Your Business, Not Your Business Plan – http://bit.ly/H5aib0

Some Thoughts about Selling at Startups – http://bit.ly/H36Mu6

The Dirty Little Secret Of Overnight Successes – http://bit.ly/HfUrro

Study: How one dresses impacts how they perform – http://bit.ly/I0R0lP

Getting the Feedback You Need To Raise Capital: Thick Skin Needed – http://bit.ly/Hi4Ay0

Eye Movement Study Reveals Six Must-Know Things About Facebook Brand Pages – http://rww.to/HVnEms

Design is Marketing – http://bit.ly/I0QCUz

Interesting case study of what happened when Pepsi gutted its advertising – http://bit.ly/H7Yncs

More on Pepsi’s market slide (with useful insight about ad strategy) – http://bit.ly/H7YtkA

30 Attractive Rounded Fonts to Download – http://bit.ly/HPC0qU

40 Stylish Fonts For Professional Web And Print Design – http://bit.ly/HWBmDV

Redesigning With Personality – http://bit.ly/HESUKQ

Drop Caps: Historical Use And Current Best Practices With CSS – http://bit.ly/HkF1PT

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Twitter Link Roundup #125 – Small Business, Social Media, Design, Copywriting, Marketing And More

Friday, March 30th, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The video above is the world premiere, of Woflgang Amadeus Mozart’s old piano, of a new composition found in a notebook in an attic, believed to have been composed by 10-year-old Mozart. The composition is called “Allegro Molto in C Major”. The composition is performed by Austrian musician Florian Birsak.

Lean Marketing Tips: Hyperlocal Marketing Channels – http://bit.ly/GSoFiR

4 Code-Free Steps to Launch Your Business Website – http://read.bi/GVCtW6

Jackpot! 50 (mostly) free social media tools for brands – http://bit.ly/GKGNLF

Why the Best Product Doesn’t Always Win – http://bit.ly/GXxTsR

Agile is a Sham- http://bit.ly/GWykzT

Why Youth Has An Advantage In Innovation & Why You Want To Be A Learn-It-All – http://bit.ly/GUbydB

Never Make Counter-Offers – http://perfor.ms/xtPlDd

5 Key Talents of Successful Startup Founders – http://on.mash.to/H0Nfvg

Bill Gates: We need crazy energy entrepreneurs – http://bit.ly/GRNmwj

Why the Best Product Doesn’t Always Win – http://bit.ly/GXxTsR

Spotify Is Raising At A Stunning $3.5 Billion Valuation, Multiple VCs Say – http://read.bi/GSiyGY

What Every Start-up Should Know about PR – http://bit.ly/GRNVX1

Turning down Zynga: Why I left after the $210M Omgpop buy – http://bit.ly/GZPhcb

4 Code-Free Steps to Launch Your Business Website – http://read.bi/GVCtW6

Why Premature Hype Kills Start-ups – http://bit.ly/HdmFCe

Solving the Wrong Problem – http://bit.ly/H1AxfY

Jackpot! 50 (mostly) free social media tools for brands – http://bit.ly/GKGNLF

Do you really need a full-time hire for that? – http://perfor.ms/GPFhmQ

Do you telecommute to work? There are many benefits [INFOGRAPHIC] – http://bit.ly/H0hhfO

Digital advertising is broken – http://bit.ly/GWDKLt

Facebook Sets High Asking Price for Log-Out Ads: $700K a Day – http://bit.ly/GRMurr

Interesting perspective on truthiness in advertising – http://bit.ly/GZ4PO2

Is Pinterest the next Facebook? – http://bit.ly/GTT5eU

Will CPE (Cost Per Engagement) advertising ever take off? – http://bit.ly/HgOuH9

I lost interest in Pinterest. – http://bit.ly/HmD6aS

Hot Girls in Demotivational Posters – http://bit.ly/GLjWOg

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution – http://mz.cm/GKH2WV

Is Klout “score marketing” the path of least resistance? – http://ow.ly/1J8KRh

Google’s Punchd wants to replace loyalty cards with an app – http://lat.ms/GKxj2Z

Google Research: Even If You Rank #1 Organically, You Can Double Your Clicks With Paid Search – http://selnd.com/GZxpgT

Vision vs Research – What are focus groups good for? – http://bit.ly/GROiAM

Google spending big money on traditional advertising – http://on.wsj.com/GUc2kt

Magazine print circulation is mostly dead and digital isn’t growing fast enough – http://bit.ly/H22kR7

Nielsen TV ratings are “a bit of a joke and need to be replaced” – http://bit.ly/GLjAr5

QR Code-Enabled Condoms Let You Check-In When Having ‘Safe Sex’ – http://su.pr/1jMmQd

Twitter Data Scientist Takes on McDonald’s Entire Menu, Survives – http://bit.ly/GT2fId

Jackpot! 50 (mostly) free social media tools for brands – http://bit.ly/GKGNLF

Lean Marketing Tips: Hyperlocal Marketing Channels – http://bit.ly/GSoFiR

49 Beautiful Letterpress Business Cards – Dark – http://bit.ly/GSlR5q

+70 Awesome Letterpress Business Cards – http://bit.ly/H0GyMs

40+ Fresh And Useful Adobe Illustrator Tutorials – http://bit.ly/H7oywU

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Work From Home Fridays

Wednesday, March 28th, 2012

We encourage our team to work remotely when they want. We care about performance, not face-time in the office.

Did you know that the average commute is 45 minutes each way and that telecommuters report having 25% less stress?

We leverage technology to work remotely: Basecamp and Campfire from our friends at 37signals, Skype and Google+ hangouts for video calls, iChat for private communications, etc.

In fact, I’m working remotely this entire week (my kids are on Spring break and this is a good way for me to spend some time with them during the day). Plus, my last tank of gas was $100 and I’m still getting over the shock.

A few years ago, our engineering team asked if they could work remotely every Friday. It was a great idea – people could focus on their work without the many distractions found in the office, save time on their commute, and start their weekend earlier.

I thought it was such a great idea that I also telecommute every Friday.

Telecommuting has many benefits. Here’s a nice infographic from splashtop highlighting some of those benefits:

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Lean Marketing Tips: Hyperlocal Marketing Channels

Monday, March 26th, 2012

We write often about marketing strategies and tactics for small business and startups. These companies typically have limited budgets, thin resources, and strained capacity which combine to create a challenge for managers and owners: how to develop an effective marketing campaign using tactics that will work for their business.

The Lean Startup movement provides a wonderful template, and Ross wrote a great post in which he discussed how managers can use these principles in their own  marketing campaigns. We have written about many tactics that have worked in our own marketing efforts, such as public relations, goal-setting, branding, etc.

Today I want to focus on tactics with a local flavor. A phrase we hear a great deal is “hyperlocal,” which Wikipedia defines as being “synonymous with the combined use of mobile applications and gps technology.” I would enlarge that scope beyond mobile applications and GPS, and explain hyperlocal marketing as a strategy for reaching a specific, targeted audience located in a very specific geographical location. In other words, hyperlocal is a way for marketers to deliver an effective marketing message to customers in a particular local community.

This is nothing new for marketers; a great example of hyperlocal marketing that has been with us for decades is the Yellow Pages. This still ubiquitous book of business listings, made of the cheapest paper stock available and found on shelves and in recycling bins everywhere, has historically been a great way for businesses to reach local customers – from “AAAA Auto Repair” all the way down to “ZZZZ Welding.” But the world of marketing has grown way more sophisticated, and in the age of GPS and QR codes, small business can leverage some sophisticated tactics to reach local audiences, build awareness neighborhood by neighborhood, and make the most of a limited marketing budget. Here are 5 ideas for hyperlocal marketing that you can consider for your own business:

1. Yellow pages.
If it still works and still fits your budget, why not experiment with this chestnut? For very small sums a business can target a very specific local audience (in many cases right down to the zip-code). If nothing else, using Yellow Page advertising guarantees that your business name is right there along with your competition’s and that you have an equally good chance of capturing the customer who is looking for you. Most of the Yellow Page publishers now include online listings along with the print version, which can also serve to enhance a business’s web presence and SEO efforts.

2. Daily deals.
Groupon, Living Social, Woot, and the like are available in virtually every city in the US and many more cities overseas. For lots of businesses, particularly brick and mortar, these services offer a way to reach a very large audience of potential customers and pay only for those that actually show up to buy. The downside is that many of the folks who actually buy these deals are fickle and may never return once they have used their coupon with you. The upside is that this tactic can be a great way to build your customer base and to get your brand in front of millions of potential customers at a relatively modest cost.

3. Mobile.
Alright, here’s where that mobile and GPS thing comes in. Applications such as Foursquare, Yelp, and Urbanspoon allow businesses to build awareness and reputation online. I don’t know abut you, but when I travel Yelp is a go-to app for me; I need a good place for breakfast near my hotel and I log in and do a quick search. Restaurants near my location pop up complete with photos and reviews and before I know it, there I am sipping coffee and eating eggs with bacon. Yum yum yum and huge value delivered to that restaurant and to me the customer. Foursquare does that but also allows businesses to offer their own coupons and discounts available to anyone who stops by and checks in. Bacon and eggs taste even better when they come with a nice discount, no? In addition, social media platforms such as Facebook and Google+ allow local targeting of online ads. For the marketer, the cost of these tactics is small and the ability to track ROMI in real-time is powerful.

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Twitter Link Roundup #124 – Small Business, Social Media, Design, Copywriting, Marketing And More

Friday, March 23rd, 2012

Every day on the crowdSPRING Twitter account and on my own Twitter account, I post links to posts or videos I enjoyed reading or viewing. These posts and videos are about logo design, web design, startups, entrepreneurship, small business, leadership, social media, marketing, and more! Here are some of the links that I’ve liked and shared this past week!

The photo to the left shows one of the strangest houses that one can find around the world. I hope they have an elevator! More strange houses in the Other section below.

One Customer Doesn’t Make a Market – http://bit.ly/zdUkS6

crowdSPRING’s Small Business Spotlight of the Week: Milk & Media Studios – http://bit.ly/zLqWsH

Are You Building A Company, Or Just Your Credentials? – http://tcrn.ch/GJ2pl9

Are Women Better Leaders than Men? – http://bit.ly/wjM6ny

Looking to Get Creative? Skip SxSW – http://bit.ly/z8owbA

Silicon Valley’s Hottest VC Is a Rug Dealer – http://onforb.es/GTFFCZ

Are You Building A Company, Or Just Your Credentials? – http://tcrn.ch/GJ2pl9

One Customer Doesn’t Make a Market – http://bit.ly/zdUkS6

Marketing is the next big money sector in technology – http://bit.ly/GF6GLU

The Hunger Games: Using Social Media Marketing to Bring Fiction to Life – http://bit.ly/GF5FTY

A Short Lesson in Perspective – http://bit.ly/GR2m7W

Facebook’s New Business Pages Means Marketers Must Evolve – http://bit.ly/GF674I

Marketing is the next big money sector in technology – http://bit.ly/GF6GLU

Teens, Smartphones & Texting – http://bit.ly/GP4Gf1

50 Fresh and High Quality Adobe Photoshop Tutorials – http://bit.ly/Ac3sdH

A Collection of Western Fonts for your Designs – http://bit.ly/GONffd

30 Very Useful Photoshop Tutorials for Every Type of Designer – http://bit.ly/GONiHO

What’s Coming Up Next? Use Interactive Infographics To Stand Out! Why? – http://bit.ly/wzzU9U

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Free Advice for: The New York Times iPad App

Monday, March 19th, 2012

I am a crank. There, I said it. Around the cS offices, I have a reputation as a curmudgeon and grouch. I have never been slow to voice an opinion, file a complaint, or take a company to task for everything from a unreliable product to poor customer service. This post is intended as the first in a series of “free advice” columns for producers of software and other services on how they can improve their products, marketing, messaging, branding, strategy, tactics… I could go on and on. And I plan to.

I tend to find many of my experiences interacting with products and services to be annoying. Frustrating. Maddening. This seems to happen to me all too often in the world of user interface and user experience. The art and science of UI/UX is a well established presence in software and web design, yet plumbing the esoteric mysteries is beyond the ken of the average entrepreneur or small business person. But, we sure do know it when we see it and, shockingly, in the age of Web 3.x we see it way too often. In many cases the subjective judgment of the end user should create a roadmap for designers and developers, and the very best companies take into account customer feedback and other primary research such as user testing, focus group response, and media reviews of their offerings.

Now, I have been the happy owner of an iPad 2 for over a year now and use it extensively. I send and receive emails; I schedule my life on the calendar. I get directions. I use cookbooks; I do banking and financial transactions; I shop; I watch videos; I listen to music. And I read. Books, magazines, blogs, and The New York Times. I consider it to be the best newspaper in the world and it is my primary source for information on everything from politics, to world affairs, to economics, business, sports, and politics. The Op-Ed page is probably the single greatest source for starting conversations around the crowdSPRING lunch table (that’s right, team. I get that stuff from the Op-Eds). The Times on the iPad probably represents the single greatest time investment I make outside of my work and my family. Get it? I am a heavy user of this product and a loyal consumer of the Time’s content. But. It could be better and it should be better. The Times has some of the highest-powered design and UI talent on the face of the earth working right there in the building; I know because I saw a couple of them speak at SXSW in 2009 (impressive). I do wish that they would spend a little more time iterating and improving – so here’s 5 things I want them to do. For me. That’s right, for me.

1. More and better graphics. What could be more annoying than an article that refers to a specific graphic or image and then doesn’t include that graphic! Well, I’ll tell you one thing that’s more annoying – a regular column about photography titled The Lens Blog that includes absolutely no photographs. And not just once, but week after week. Why even put it in the iPad version of the paper if you’re not going to include the photographs. Jeesh.

2. Let me customize. Yes, the app does let me determine the order of the sections, but why not the page layout? Why not how and where I want to view those images I was complaining about a minute ago? I want to build my own version of the front page with the top articles I like to see and how hard can it be? If Yahoo has been giving me a customizable landing page since 1973, then why can’t the NYT app?

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