Start ups

Small business Congress-watch: Some Pending Bills (and Why They Matter)

Mike | May 4th, 2015

On occasion I write about legislation pending in our houses of Congress that has the potential to positively impact your business and mine. It is fascinating to read in the news about some of the ideas and priorities that our elected representatives are pursuing as we speak. Some of these efforts gain a great deal […]

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Small Business and Startup Tips: Analyzing Your Search Data

Mike | April 27th, 2015

SEO is simple. NOT! Virtually every business relies to a certain extent on where they will appear in an online search for their service, product, or company name. Online businesses, in particular spend massive resources to ensure that they rank highly on Google, Bing, etc. for any relevant search and most spend a significant percentage of […]

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5 Things Entrepreneurs Can Learn From Artists

Mike | April 20th, 2015

Art inspires in ways sometimes difficult to articulate. Ideas, metaphors, and themes are the product that artists traffic in, and their ability to  galvanize their audiences in a powerful, indirect way can stir us in profound ways. Yet, while we celebrate, even lionize the greatest of our artists we simultaneously relegate the vast majority to poverty […]

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Lean Marketing: Basic Metrics You Should be Watching. Now.

Mike | April 6th, 2015

Marketing is an analytical process. Setting goals comes first. Developing strategy is second. Third is the execution of the specific tactics to support the strategy.  And fourth? Well fourth is measurement and data analysis. Simple right? Most small businesses and startups follow some version of this rational approach to operating and marketing a business. But when it comes to […]

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Small Business and Startups: Mind the Gap

Mike | March 23rd, 2015

Marketing analysis comes in a variety of flavors, but perhaps the one most important and elemental analysis you can perform for your business or startup is the Gap Analysis. Gap Analysis can mean different things in different contexts, but here we are talking about marketing channels. By understanding your customers needs, and analyzing your competition’s approach […]

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Small Business and Startups: Why Transparency Matters

Mike | March 16th, 2015

What we got here, is a failure. To communicate. Profound words from a film, that in retrospect, feels a bit dated and quaint. In the Paul Newman classic, “Coolhand Luke,” the antagonist uses those words to control the prisoners who are his charges, and those words usually communicate the punishment that is to follow. In […]

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Strategy and Focus in Small Teams: the New Black

Mike | March 9th, 2015

Critical to any successful business is the ability to create and execute upon strategic planning. Large organizations manage this process by distributing elements of high-level strategy across multiple units, silos, or departments, each with the responsibility to effect their own sliver of the overall plan. This can often lead to bureaucratic inefficiencies, watered-down approaches, and ineffective execution. Small […]

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Small Business and Startups: Net Neutrality? Done! (For Now)

Mike | March 2nd, 2015

Wow. What a difference two weeks makes! This past Thursday, the F.C.C. voted to place Internet Service under Title II of the Telecommunications Act, which means it will be governed as a public utility in the same way that telephone service is currently regulated. Mobile data services for phones and tablets will also be protected under the […]

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5 Things Entrepreneurs Can Learn From the Supreme Court

Mike | February 23rd, 2015

Spring is almost here and after this loooong and coooold one we are actively looking for the signs. Soon the green shoots will appear, the early migrating birds will be sighted, the street corners will reappear from under the piles of drab gray snow and ice and the Supreme Court will begin to issue decisions […]

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Small Business and Startups: Net Neutrality, Part Deux

Mike | February 16th, 2015

Just about 4 years ago, I wrote on these pages about the struggle to protect the internets and some proposed legislation that was threatening the many small businesses and startups who depend on cyberspace to do business, feed their families, and assure that their employees will continue to be paid. Four years later, much to the relief […]

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