Start ups

Small Business and Startups: End-of-Year Mishegoss, 2013!

Mike | November 25th, 2013

Every year I have to sit you down and explain to you the importance of preparing for the end of year madness that every small business is required to experience. There is a ton of work to be done, myriad details to attend, and fun that must be had; this I need like a loch in […]

Read full post »

Content Marketing: Beastie Boys And Girls

Ross | November 20th, 2013

If you’re struggling with your content marketing strategy, read How To Grow Your Business With Content Marketing. But more importantly, watch the video below. More than anything else, great storytelling differentiates successful content marketing from noise. I’ve previously shared some outstanding examples of storytelling in content marketing. Here’s another good example from GoldieBox, a company creating […]

Read full post »

The Right Tool For The Job

Ross | November 19th, 2013

A few days ago, my son and I replaced an old, leaky faucet in our laundry room. We planned on 90 minutes, but we ran into a problem and ended up spending more than four hours to replace the faucet. Our struggle with the faucet reminded me about the importance of having and using the […]

Read full post »

How Content Marketing Can Help Grow Your Business in 2014

Ross | November 14th, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective? There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. The study surveyed 1,217 marketers around the world in July and August 2013. […]

Read full post »

10 things Entrepreneurs Can Learn From Coach

Mike | November 11th, 2013

I am not the biggest of sports fans, but I do love watching a great team from just about any sport working together as a unit. The beauty of an powerful individual performance, wrapped in the cohesion of great team work is a thing of wonder and a treasure to behold. The grace, power, and […]

Read full post »

The Entrepreneur’s Guide To Surviving The Startup Zombie Apocalypse

Ross | November 6th, 2013

I’m a fan of The Walking Dead, a U.S. cable television series about surviving a zombie-infested world. What can entrepreneurs learn from a television show that features mindless, reanimated corpses with an insatiable hunger for human flesh? Surprisingly, there is much to learn. Here are ten fundamental lessons entrepreneurs can learn from the zombie apocalypse: […]

Read full post »

Small Business and Startups: The Trends for 2014 (Pt II)

Mike | October 28th, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Two things to note: first, crystal balls like this one populate the Internet and mine is no better or worse than the many others […]

Read full post »

Small Business and Startups: The Trends for 2014 (Pt I)

Mike | October 14th, 2013

This morning I was awakened by a dream with a soundtrack of Christmas Carols running through my subconscious. As i pulled myself out of a sleepy torpor, I realized that the songs weren’t in my dream, but were actually playing on the bedside radio. Why? Because apparently Christmas advertising has begun! Yes, it is that […]

Read full post »

Four Key Lessons For Entrepreneurs And Small Businesses From The World’s Best Brands

Ross | October 1st, 2013

  Over the past few years, I’ve shared lessons that entrepreneurs and small businesses can learn from the world’s best brands. For example, I wrote about five lessons small businesses and startups can learn from the world’s best Brands, the 10 key learnings from PSFK’s Good Brands Report 2009,  the lessons for small businesses and startups from Interbrand’s Best […]

Read full post »

Small Business and Startups: What Would Mom (and Pop) Do?

Mike | September 30th, 2013

In the world of startups and entrepreneurism, we spend a great deal of time discussing, funding, modeling, online marketing, lean principals, minimally viable products, goals and strategy and tactics, data analysis, ROI, CPC, and CPM (IMHO). We  learn a great deal by reading various theories of business, analyzing principles of leadership,  dissecting case studies, creating gantt […]

Read full post »