Start ups

Facebook, Cookies, and Marketing: How To Prevent Your Small Business From Stagnation

Arielle Kimbarovsky | February 24th, 2016

At some point, even the most successful businesses hit a wall. Sales plateau, the customer base stops growing, morale is low, and revenue is either flat or falling. The best companies – and the best entrepreneurs – find ways to overcome such stagnation. The challenge often isn’t in finding ways to quickly increase customers and […]

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Why Monopolizing The Market Is Poor Customer Service

Keri | February 18th, 2016

We’ve all played the classic board game Monopoly, and we know how frustrating it is when a player gets all of the prime real estate and has the gaul to put countless hotels on each space. It’s infuriating to watch them laugh their way to the bank while you hemorrhage all of your fake cash. You may be […]

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Busted or Confirmed? 3 Common Myths About Starting A Business

Arielle Kimbarovsky | February 17th, 2016

There are many myths about what it takes to start a business. Time and time again, experts in entrepreneurship and business (often with little to no operating experience of their own) offer formulaic advice on what startups must do to succeed. The truth is that there is no one way to “correctly” start a company. […]

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7 Things NOT to Say To Customer Service

Keri | February 11th, 2016

In customer service, we hear many of the same phrases all day, everyday. If given the chance, most customer service reps would likely give you a list of cringe-inducing phrases they hear at work (and in their haunting nightmares). As a self-proclaimed representative of the hoards of customer service workers out there, here are just […]

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The Surprising Ways a Distributed Team Can Help Your Company Succeed

Arielle Kimbarovsky | February 10th, 2016

I love working with people from around the world and truly believe that distributed teams provide huge benefits for small businesses and startups. I’m not alone to think so – according to a study updated in September 2015, the number of people working remotely risen 103% in the past year. Still, even as the number […]

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Your Small Business Will Not Succeed Unless You Build a Strong Brand

Ross | February 8th, 2016

A brand is the sum total of the experiences your customers and potential customers have with your company. Your brand lives in everyday interactions with customers and prospective customers, the images you share, your company website, the content of your marketing materials, and in your posts on social networks. Today, no company can control all […]

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10 Important Things You Can Do To Be A Good Customer

Keri | February 4th, 2016 proactive

As customers, we often put our expectations in the hands of the customer service team. That being said, there is so much one can do to take charge of their own experience as a customer. The company, the product, and the team are only part of the equation, and not the only deciding factors on […]

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How to Avoid Failure: Two Common Small Business Mistakes

Arielle Kimbarovsky | February 3rd, 2016

We all experience failure at some point in our lives. As business owners, failure is common to us- not every idea can be a winner. As entrepreneurs, the looming fear of failure is all too real. According to Forbes, nine out of ten startups will fail within their first few years of operation. This means […]

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The Science of Productivity and Happiness: Why Your Office is Hurting Your Company

Arielle Kimbarovsky | January 27th, 2016

Working in a cubicle is my worst nightmare. The idea of being confined in such a small space with little variation for many hours a day sounds unbelievably boring. Thankfully, I am fortunate to work in an open, flexible environment. Unfortunately, most offices aren’t built with our well-being in mind (or for getting actual work […]

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Five Public Speaking Tips and Tricks for Small Businesses

Arielle Kimbarovsky | January 19th, 2016

 Conferences, meetups and other public events offer many unique opportunities for entrepreneurs and small business owners to market their business. Yet many people turn down opportunities to speak in public. If the thought of speaking in public causes you to panic and sweat profusely, you are not alone. 74% of people fear public speaking. […]

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