Start ups

Saying “thank you” – why startups and small businesses should listen to mom.

Mike | June 14th, 2010

In these recessionary times, all of us who operate startups and small businesses struggle to meet our bottom line, pay our monthly bills, retain our great employees, and grow our businesses in spite of the challenges presented. What to do, what to do? Well, one time-proven marketing strategy that increases customer lifetime value, cements loyalty, and […]

Read full post »

558,000 startups and small businesses. Why we should thank the recession.

Mike | June 7th, 2010

One good thing to come out of this recession has been a dramatic increase in the number of new businesses started in the US and around the world. According to a Kauffman foundation study, in 2009 the number of new businesses hit the highest level in 14 years, with  558,000 start-ups every single month in […]

Read full post »

Why Every Small Business And Startup Must Understand Social Currency

Ross | June 4th, 2010

You might recall my posts from a few months ago – Branding Secrets of the World’s Best Brands and What Can You Learn From The World’s Best Brands – about the lessons that startups and small businesses can learn from the world’s best brands. A new study recently released by Vivaldi Partners reveals some surprising […]

Read full post »

Not Every Failure Is A Learning Experience

Ross | June 2nd, 2010

Many entrepreneurs and investors – especially in Silicon Valley – believe that failure is acceptable. Mark Suster writes: I prefer second time (or more) entrepreneurs. Sure, I would love to work with people who have had multiple successes. But I’m not afraid of entrepreneurs that didn’t succeed the first time. I want to work with […]

Read full post »

Startup and Small Business Tip: Marketing One-To-One

Ross | May 24th, 2010

When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services. It’s easy to forget that […]

Read full post »

6 tips for startups and small business: Creating your first screencast!

Mike | May 24th, 2010

Since we launched crowdSPRING, we have created several screencasts about the site, for both presentational and educational purposes. A screencast is a great way to quickly show your customers how something works, or to instruct them in using a feature of your site. Some users simply don’t like to read technical or instructional content, so […]

Read full post »

Online marketing for Startups: back to basics – p+p+p+p

Mike | May 17th, 2010

As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies […]

Read full post »

5 tips for startups and small business: creating a presentation

Mike | May 10th, 2010

There are few things you can do that are more important than delivering a good presentation. Nor are there few things that most entrepreneurs do as poorly. We tend to be dependent on slide decks, but the decks we use are often poorly thought out, thematically confusing, and esthetically challenged. Slide decks should support the […]

Read full post »

Dealing With Customer Resistance To Change

Ross | May 5th, 2010

Whether you are a startup, a small business or a Fortune 50 company, customers typically resist attempts to change products or services they perceive work well. People prefer to deal with the things they already know rather than get used to something new. But to innovate, companies must constantly find ways to improve their products […]

Read full post »

Ideas for small business: Surveying your customers

Mike | May 3rd, 2010

Two weeks ago, I wrote about some online tools for small business, one of which was which allows users to design and host simple online surveys. They are quick to set up and Wufoo uses a freemium model, which lets a small business find a plan within their own budget. For small business it […]

Read full post »