Start ups

Small business, startup founders, and leadership.

Mike | November 2nd, 2009

Thinking about leadership in crisis, I was remembering the story of one particular venture. The leader who put together this tiny company was a visionary, a learner, and an insatiably curious individual. The venture was not his first; he had already served as a founding member of one team which launched a successful enterprise; had […]

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10 Small Business Social Media Marketing Tips, (Part 2 of 2)

Ross | October 28th, 2009

Last week I wrote Part 1 of this post – 10 Small Business Social Media Marketing Tips, (Part 1 of 2) – focusing on ways that small businesses can leverage social media. In part 1, I discussed the first five tips. Mashable, one of my favorite technology & social media blogs, offered to publish the […]

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Small Business Legal Issues: Copyright Basics

Ross | October 26th, 2009

Prior to crowdSPRING, I was a lawyer for 13 years – focusing on complex commercial and intellectual property litigation. This is the first in what will be a regular feature in our blog discussing important legal issues that impact every small business. What is Copyright? Copyright is a form of legal protection provided to those […]

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How Do You Align Your Form Assets?

Jeff | October 20th, 2009

There are three things that keep me up at night: Did Juliet really reset the island? What ever happened to Clusters cereal? How should I align things within my web forms? While not overshadowing options 1 and 2, the form alignment thing is a decision that probably effects a lot more people than the awesome Clusters […]

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10 Small Business Social Media Marketing Tips, (Part 1 of 2)

Ross | October 20th, 2009

One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well. You must decide whether social media makes sense for your small business. There is no universal answer. […]

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Ideas for small business and startups: Value Disciplines

Mike | October 13th, 2009

Graduate school was one of the great times of my life: studying something that I absolutely wanted to study and surrounded by a group of folks who felt exactly the same way. Two years in business school went by with rocket-speed, but some of the ideas took root and continue to have an impact on […]

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Amen

Pete | October 9th, 2009

I found this ad in Advertising Age last night and I couldn’t help but share.  I’ll leave it to your imagination to decide what company’s logo should be at the bottom…

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Thoughts for small businesses and startups on raising capital

Mike | October 6th, 2009

So you have a great idea, right? You’ve written a fantastic business plan, researched the market extensively, have a deep understanding of the competitive landscape, and have a watertight financial model that shows how you can reach profitability even in the worst-case scenario. Now it’s time to get out there and find your funding. Easy, […]

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10 thoughts for small businesses and startups on financial modeling

Mike | September 28th, 2009

When Ross and I were working on the crowdSPRING business model late in 2006 we needed to prove something to ourselves before we asked others to risk an investment in our business: could our idea become a profitable and viable business? For both of us there was significant opportunity cost in pursuing this venture/dream and […]

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10 Practical Small Business SEO and SEM Marketing Tips

Ross | September 22nd, 2009

crowdSPRING is a small company (our team is 10 people). For a small company, efforts spent on one marketing initiative typically take away from other marketing initiatives. Entrepreneurs and small businesses often ask us about how we market – and especially about SEO (search engine optimization) and SEM (paid search). Here are our top ten […]

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