Start ups

Listen Close: 5 Tips for Small Business and Startups

Mike | June 2nd, 2014

People who run businesses tend to talk. A lot. We chair meetings, we advance our opinion, we write memos, we give marching orders, we articulate strategy, and we manage tactics. We are excellent at communicating our thoughts and wishes. What we don’t do quite as well is listen. As important as it is to be […]

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How Typography Affects Conversions and Sales

Ross | May 21st, 2014

  Do you give much thought to the typography you use on your website or marketing materials? You should! Typography plays an important role in influencing people’s decisions. For example, Tahoma is the most legible font at size 10, Courier is the most legible at size 12 and Arial is the most legible at size […]

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5 Things Entrepreneurs Can Learn From Superheroes!

Mike | May 19th, 2014

To many people out there (investors, business students, politicians) entrepreneurs are heroes of the first degree. They are lionized, studied, imitated, and held up as shining examples of American ingenuity and creativity. But truly, entrepreneurs are heroes of the second degree. Although their creativity can not be denied, their energy borders on legendary, their resourcefulness […]

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What Influences People To Buy Products or Services? Top 10 Factors

Ross | May 13th, 2014

Why do people buy one company’s products or services while ignoring the products or services of a competitor? What influences people’s purchasing decisions? Some, like Clay Christensen, argue that customers “hire” products (or services). It’s a novel theory –  one that requires you to carefully listen to your customers. People’s purchasing decisions – both online […]

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Small Business, Culture and Pancakes

Mike | April 28th, 2014

Remember when you were a kid and mom would hang one of your drawings on the door of the fridge? How good did that make you feel to be recognized? To have your wonderful talents displayed for everyone to see? When we celebrate the work of a family member or a team member it is […]

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Sick Leave for Your Employees: Why it Matters

Mike | March 17th, 2014

Beginning next month businesses in New York City that have 20 or more employees will be required to provide a minimum of 5 paid sick days for those workers every year. This could represent a meaningful expense for many of those businesses, but also represents a meaningful opportunity to increase productivity, improve employee morale, and […]

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9 Ways Entrepreneurs Can Learn From Their Customers

Mike | March 10th, 2014

In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. These lessons have sometimes been silly, and sometimes serious, but they have always tried to focus on how, as entrepreneurs and managers, we can draw lessons from the world around […]

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Small Business Marketing 2014: Smart Web Design Best Practices and Tips

Ross | March 4th, 2014

If you don’t have a dedicated website for your startup or small business, you are not alone. But you’re in grave danger to fall further behind your competition. You might be slowly building a fan base on Facebook (if you’re buying fans on Facebook by advertising, you’re very likely wasting your money), sharing small bits […]

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Small Business and Startups: Tips for Reducing Refunds

Mike | March 3rd, 2014

How often does your business have an opportunity to increase bottom-line profitability, improve customer retention, and generate positive word-of-mouth with a zero-dollar investment in marketing or advertising? This huge opportunity is right under your nose and you probably don’t even know it. “What is it?” you ask. “Why is my nose so large?” you wonder.  It’s […]

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Why You Should Not Ignore The Science Of Marketing

Ross | February 26th, 2014

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost […]

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