Start ups

Small Business and Startups: Thinking About Business Plans (again)

Mike | January 13th, 2014

I am thinking about starting a new business and beginning to focus on planning, financing, marketing, launching and operating the thing. I have already done a fair amount of market research and determined that there is a demand for it, created a spreadsheet with financial projections that I am confident in, put together a bunch of […]

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Small business and the Affordable Care Act: It’s Here!

Mike | January 6th, 2014

About six months ago, I wrote in a post here reasons why Obamacare could prove helpful to small businesses and startups. This past summer the Supreme Court determined that the Affordable Care Act of 2010 (dba Obamacare) was indeed constitutional and could proceed to implementation. And, despite the god-awful rollout of the Healthcare.gov website, last week saw […]

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Breaking the Ice: Things Entrepreneurs Can Learn From Jay Leno

Mike | December 16th, 2013

This is the season of holiday parties, get-togethers, casual drinks with colleagues, and networking events galore. It is highly likely, nay inevitable, that you will find yourself at some event, chatting with somebody who you may not know well or may not even know at all. This is where your networking prowess should kick in, […]

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Small Business and Startups: End-of-Year Mishegoss, 2013!

Mike | November 25th, 2013

Every year I have to sit you down and explain to you the importance of preparing for the end of year madness that every small business is required to experience. There is a ton of work to be done, myriad details to attend, and fun that must be had; this I need like a loch in […]

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Content Marketing: Beastie Boys And Girls

Ross | November 20th, 2013

If you’re struggling with your content marketing strategy, read How To Grow Your Business With Content Marketing. But more importantly, watch the video below. More than anything else, great storytelling differentiates successful content marketing from noise. I’ve previously shared some outstanding examples of storytelling in content marketing. Here’s another good example from GoldieBox, a company creating […]

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The Right Tool For The Job

Ross | November 19th, 2013

A few days ago, my son and I replaced an old, leaky faucet in our laundry room. We planned on 90 minutes, but we ran into a problem and ended up spending more than four hours to replace the faucet. Our struggle with the faucet reminded me about the importance of having and using the […]

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How Content Marketing Can Help Grow Your Business in 2014

Ross | November 14th, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective? There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. The study surveyed 1,217 marketers around the world in July and August 2013. […]

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10 things Entrepreneurs Can Learn From Coach

Mike | November 11th, 2013

I am not the biggest of sports fans, but I do love watching a great team from just about any sport working together as a unit. The beauty of an powerful individual performance, wrapped in the cohesion of great team work is a thing of wonder and a treasure to behold. The grace, power, and […]

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The Entrepreneur’s Guide To Surviving The Startup Zombie Apocalypse

Ross | November 6th, 2013

I’m a fan of The Walking Dead, a U.S. cable television series about surviving a zombie-infested world. What can entrepreneurs learn from a television show that features mindless, reanimated corpses with an insatiable hunger for human flesh? Surprisingly, there is much to learn. Here are ten fundamental lessons entrepreneurs can learn from the zombie apocalypse: […]

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Small Business and Startups: The Trends for 2014 (Pt II)

Mike | October 28th, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Two things to note: first, crystal balls like this one populate the Internet and mine is no better or worse than the many others […]

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