Start ups

Small Business and Startups: Tips for Reducing Refunds

Mike | March 3rd, 2014

How often does your business have an opportunity to increase bottom-line profitability, improve customer retention, and generate positive word-of-mouth with a zero-dollar investment in marketing or advertising? This huge opportunity is right under your nose and you probably don’t even know it. “What is it?” you ask. “Why is my nose so large?” you wonder.  It’s […]

Read full post »

Why You Should Not Ignore The Science Of Marketing

Ross | February 26th, 2014

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost […]

Read full post »

Small business Congress-watch: Three Pending Bills and Why They Matter

Mike | February 24th, 2014

I have written occasionally about legislation in Congress and how it impacts small businesses and startups, and three proposed laws have recently caught my attention. Congress makes a lot of noise about the importance of small businesses to our society, but their track record over the past few years has been abysmal, at best. Proposals […]

Read full post »

5 Smart Ways To Do A Better Job In 2014

Ross | February 18th, 2014

Doing great work in a job you love increases your happiness and personal satisfaction. I’ve written previously on this topic, including Seven Habits of Highly Effective Employees. Many people, especially after their annual reviews, resolve to do a better job “next year”. But a broad resolution to do better rarely helps unless you take specific […]

Read full post »

Word Science: How To Influence Others To Share More Of Your Content

Ross | February 11th, 2014

Unless you’ve been living under a rock, you’ve read hundreds of posts and articles about content marketing. That’s not a coincidence. Content marketing can be a powerful tool to help grow your business. But even the best marketers sometimes struggle to come up with consistently good content for their blog posts, whitepapers, social media posts, […]

Read full post »

Small Business and Startups: 5 Tips For Keeping the Books

Mike | January 27th, 2014

The first quarter of the business year is a great time to put in place or review your accounting and bookkeeping systems. Every entrepreneur needs to have a bit of the comptroller in their personality, but relatively few have the skills or patience to learn them. Enter the accounting team: you, your bookkeeper, your CPA, […]

Read full post »

Small Business and Startups: Managing the I, You, We

Mike | January 20th, 2014

The smallest of small businesses are operated by one or two people, and are wildly efficient. When one are operating a business out of your kitchen or spare bedroom, she tends to be master of all domains, have everything within reach, and gets done whatever it is that needs to be done. However, as soon […]

Read full post »

Small Business and Startups: Thinking About Business Plans (again)

Mike | January 13th, 2014

I am thinking about starting a new business and beginning to focus on planning, financing, marketing, launching and operating the thing. I have already done a fair amount of market research and determined that there is a demand for it, created a spreadsheet with financial projections that I am confident in, put together a bunch of […]

Read full post »

Small business and the Affordable Care Act: It’s Here!

Mike | January 6th, 2014

About six months ago, I wrote in a post here reasons why Obamacare could prove helpful to small businesses and startups. This past summer the Supreme Court determined that the Affordable Care Act of 2010 (dba Obamacare) was indeed constitutional and could proceed to implementation. And, despite the god-awful rollout of the Healthcare.gov website, last week saw […]

Read full post »

Breaking the Ice: Things Entrepreneurs Can Learn From Jay Leno

Mike | December 16th, 2013

This is the season of holiday parties, get-togethers, casual drinks with colleagues, and networking events galore. It is highly likely, nay inevitable, that you will find yourself at some event, chatting with somebody who you may not know well or may not even know at all. This is where your networking prowess should kick in, […]

Read full post »