Start ups

10 Tips for startups and small businesses on using voice in your marketing

Mike | June 28th, 2010

Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elements of good writing, and unlike punctuation and spelling it can not be taught with a swift rap from a […]

Read full post »

10 Tips for Startups and Small Businesses on Naming Your Company

Ross | June 23rd, 2010

Naming your company can be challenging and time consuming. If you need help or simply don’t have the time (it took us nearly 50 hours to name “crowdSPRING”), you can leverage crowdSPRING’s community of more than 64,000 designers and writers to come up with your company name or a product name. Whether you leverage crowdSPRING’s […]

Read full post »

Small business or self-employed: finding the courage to trade

Mike | June 21st, 2010

If there is anything I have learned in my life as an adult (as arguable as that second half of that statement may be), it is that everything is about the tradeoff. We swap our personal independence for love and comfort when we marry; we barter away more of that autonomy when we have children; […]

Read full post »

Saying “thank you” – why startups and small businesses should listen to mom.

Mike | June 14th, 2010

In these recessionary times, all of us who operate startups and small businesses struggle to meet our bottom line, pay our monthly bills, retain our great employees, and grow our businesses in spite of the challenges presented. What to do, what to do? Well, one time-proven marketing strategy that increases customer lifetime value, cements loyalty, and […]

Read full post »

558,000 startups and small businesses. Why we should thank the recession.

Mike | June 7th, 2010

One good thing to come out of this recession has been a dramatic increase in the number of new businesses started in the US and around the world. According to a Kauffman foundation study, in 2009 the number of new businesses hit the highest level in 14 years, with  558,000 start-ups every single month in […]

Read full post »

Why Every Small Business And Startup Must Understand Social Currency

Ross | June 4th, 2010

You might recall my posts from a few months ago – Branding Secrets of the World’s Best Brands and What Can You Learn From The World’s Best Brands – about the lessons that startups and small businesses can learn from the world’s best brands. A new study recently released by Vivaldi Partners reveals some surprising […]

Read full post »

Not Every Failure Is A Learning Experience

Ross | June 2nd, 2010

Many entrepreneurs and investors – especially in Silicon Valley – believe that failure is acceptable. Mark Suster writes: I prefer second time (or more) entrepreneurs. Sure, I would love to work with people who have had multiple successes. But I’m not afraid of entrepreneurs that didn’t succeed the first time. I want to work with […]

Read full post »

Startup and Small Business Tip: Marketing One-To-One

Ross | May 24th, 2010

When most people talk about or plan marketing campaigns, they talk about or plan broad, strategic tactics focused on large groups of customers or potential customers. Adwords, banner ads, print ads, radio advertising, email marketing – these are all common tactics used by businesses to market their products and services. It’s easy to forget that […]

Read full post »

6 tips for startups and small business: Creating your first screencast!

Mike | May 24th, 2010

Since we launched crowdSPRING, we have created several screencasts about the site, for both presentational and educational purposes. A screencast is a great way to quickly show your customers how something works, or to instruct them in using a feature of your site. Some users simply don’t like to read technical or instructional content, so […]

Read full post »