Start ups

Dealing With Customer Resistance To Change

Ross | May 5th, 2010

Whether you are a startup, a small business or a Fortune 50 company, customers typically resist attempts to change products or services they perceive work well. People prefer to deal with the things they already know rather than get used to something new. But to innovate, companies must constantly find ways to improve their products […]

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Ideas for small business: Surveying your customers

Mike | May 3rd, 2010

Two weeks ago, I wrote about some online tools for small business, one of which was Wufoo.com which allows users to design and host simple online surveys. They are quick to set up and Wufoo uses a freemium model, which lets a small business find a plan within their own budget. For small business it […]

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Small Business Tip: Conference Banners

Ross | April 30th, 2010

Although we don’t typically have a booth at conferences, we have participated in a few where we had to put together a nice display to attract visitors. This is easier said than done. Many small businesses will find pre-made designs and print their banners at a local print shop. For those looking to make a […]

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New-to-the-world: strategic marketing for startups and small business

Mike | April 26th, 2010

strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in […]

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3 resources for bonding with your customers: tools of mass engagement!

Mike | April 19th, 2010

The brave new world of digital tools and technology allows small business to connect with customers in ways that were unimaginable a decade ago. We take this increased connectivity almost for granted, and because of this many small businesses overlook the platforms, analytic tools, and services available to them and just begging to be leveraged. […]

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Small business and customer service: 3 tips for creating a virtuous loop.

Mike | April 12th, 2010

At crowdSPRING we place a great deal of emphasis on customer service: quality, accuracy, and timeliness are critical measures of our ability to deliver this to our users. Customers are the life-blood of any business and small businesses particularly must focus on listening to their customers, responding, and making adjustments based on the feedback received. […]

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5 thoughts for small business on delivering efficiency

Mike | March 22nd, 2010

In his book “The Goal,” Eliyahu Goldratt tells the story of  a Boy Scout troop out for a hike. The goal of the hike is to cover 10 miles in 5 hours, in other words to keep the troop moving at an average speed of 2 miles per hour. As the troop works its way […]

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5 thoughts for startups and small business: numbers count

Mike | March 8th, 2010

Photo: tifotter Einstein famously said, “Not everything that can be counted counts, and not everything that counts can be counted” while Count Von Count (pictured above) said “That’s TWO! Two worried frogs! Ha ha ha ha!” Einstein was right in so many ways, but I believe that in the context of small businesses and startups, […]

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Startups and small biz at SXSW: ideas on how to spend your time at the conference!

Mike | March 1st, 2010

Ross and I will be speaking at South by Southwest again this year and hope that you’ll join us there for our talk titled “Third Coast: How to Be a Startup Outside of Silicon Valley.” We should have a really nice crowd of entrepreneurs, designers, and funders there and expect a great discussion. It is […]

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Search Engine Optimization Tips For Startups

Ross | February 24th, 2010

Search engine optimization (SEO) can provide low cost opportunities for a startup to market its products and/or services. However, many startup founders don’t appreciate the difficulty of executing an effective SEO strategy when you have a new company and a new domain. There are SEO experts, of course, and some are outstanding (follow Danny Sullivan […]

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