strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in […]
At crowdSPRING we place a great deal of emphasis on customer service: quality, accuracy, and timeliness are critical measures of our ability to deliver this to our users. Customers are the life-blood of any business and small businesses particularly must focus on listening to their customers, responding, and making adjustments based on the feedback received. […]
In his book “The Goal,” Eliyahu Goldratt tells the story of a Boy Scout troop out for a hike. The goal of the hike is to cover 10 miles in 5 hours, in other words to keep the troop moving at an average speed of 2 miles per hour. As the troop works its way […]
Photo: tifotter Einstein famously said, “Not everything that can be counted counts, and not everything that counts can be counted” while Count Von Count (pictured above) said “That’s TWO! Two worried frogs! Ha ha ha ha!” Einstein was right in so many ways, but I believe that in the context of small businesses and startups, […]
Ross and I will be speaking at South by Southwest again this year and hope that you’ll join us there for our talk titled “Third Coast: How to Be a Startup Outside of Silicon Valley.” We should have a really nice crowd of entrepreneurs, designers, and funders there and expect a great discussion. It is […]
Search engine optimization (SEO) can provide low cost opportunities for a startup to market its products and/or services. However, many startup founders don’t appreciate the difficulty of executing an effective SEO strategy when you have a new company and a new domain. There are SEO experts, of course, and some are outstanding (follow Danny Sullivan […]
Ross and I have been invited to speak at South by Southwest next month and we hope that you’ll join us there! They also asked us to produce a podcast to give a taste of our discussion at SXSW. Enjoy the podcast and see you in Austin!