Start ups

10 things entrepreneurs can learn from kids

Mike | August 30th, 2010

I have a couple of kids and, although they are getting older now and moving towards their own adult lives, I learn from them every day. Watching them grow, learn, and develop into individuals has taught me many lessons, including how to be a better entrepreneur. It is valuable to step back and consider ways […]

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Negotiation Tips For Small Businesses, Entrepreneurs and Freelancers

Ross | August 11th, 2010

Not every entrepreneur, small business owner or freelancer is comfortable negotiating. Many dread the adversarial nature of negotiation. Even so, it’s difficult (and perhaps impossible) to operate a small business or startup and not negotiate agreements with employees, vendors, customers, and others. And it’s impossible to work as a freelancer without negotiating agreements with your […]

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6 tips for startups and entrepreneurs: give it a break, already.

Mike | August 9th, 2010

I left early this morning for the first “real” vacation I have had in over a year and I am looking forward to eating lobster rolls in Maine (hear me, Jeff?) and pouring real maple syrup on my pancakes in Vermont. For entrepreneurs, it is critical to find time periodically to get away, recharge the […]

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Small Business Marketing: Web Design Best Practices and Tips

Ross | July 28th, 2010

We’ve recently discussed several useful topics for small businesses and startups, including naming your company,  how to make you taglines stand out from the crowd., and tips for buyers looking for logo design. Today, we’ll cover web design marketing best practices and tips for small business. Most businesses, from one person start-ups to small and […]

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Small business love: trucks, pop-ups, and nomadic goodness

Mike | July 26th, 2010

Even in non-recessionary times it can be difficult to get a new business off the ground. Start-up costs are high, investors are keeping the purse-strings tied tight, and customers are not exactly spending with élan. The restaurant business, traditionally a hothouse for entrepreneurism, suffered greatly in the current downturn but is rebounding, with industry-wide sales […]

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Small business and startups: engage your customers the old(spice)-fashioned way

Mike | July 19th, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, […]

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Small business and startup tips: track your own customer service data

Mike | July 12th, 2010

It’s been over a year since I last updated the community on our efforts to build a world-class customer service organization. We are committed to providing great support and doing it in a timely, polite, and efficient manner. Since we launched in May of 2008 we have provided customer service via our online Help Center, […]

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Focus On Your Core Business Or You Will Fail

Ross | July 7th, 2010

Too often, startups risk getting misdirected by the media and customers to add features and functionality to a product or service that turn out to be collateral to the core business. I believe this is happening with Gowalla and Foursquare, among others. Both services have become media darlings, and both are obsessed with adding features […]

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10 Tips for startups and small businesses on using voice in your marketing

Mike | June 28th, 2010

Finding your company’s voice in your marketing efforts and written content is a rich way to connect with your customers, engage potential customers, and develop a loyal audience base. Voice is one of the imponderable elements of good writing, and unlike punctuation and spelling it can not be taught with a swift rap from a […]

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