Start ups

Not Everything That Can Be Counted Counts

Ross | October 11th, 2010

It’s tempting to count everything that can be counted. The current obsession with social media ROI is just one example – of many – showing how numbers influence our behavior. I had the opportunity to again think about this issue last week when I was on a panel at a Startup Bootcamp event in Boston. […]

Read full post »

Being pompous and learning from mistakes

Ross | September 14th, 2010

One of our senior engineers, Tal Liron, posted a comment earlier this year in response to a blog post about programming.The comment ended with this smart and valuable statement: It’s not that being pompous leads us to make mistakes. It’s that being pompous inhibits our ability to learn from mistakes, or even to recognize them […]

Read full post »

5 great viral marketing campaigns (and what small businesses can learn from them!)

Mike | September 13th, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Some of the traffic-tactics we use involve good old fashioned payola: paid search, banner ads, affiliate programs, etc. Other tactics leverage partnerships with other businesses to create mutual value and […]

Read full post »

10 things entrepreneurs can learn from kids

Mike | August 30th, 2010

I have a couple of kids and, although they are getting older now and moving towards their own adult lives, I learn from them every day. Watching them grow, learn, and develop into individuals has taught me many lessons, including how to be a better entrepreneur. It is valuable to step back and consider ways […]

Read full post »

Negotiation Tips For Small Businesses, Entrepreneurs and Freelancers

Ross | August 11th, 2010

Not every entrepreneur, small business owner or freelancer is comfortable negotiating. Many dread the adversarial nature of negotiation. Even so, it’s difficult (and perhaps impossible) to operate a small business or startup and not negotiate agreements with employees, vendors, customers, and others. And it’s impossible to work as a freelancer without negotiating agreements with your […]

Read full post »

6 tips for startups and entrepreneurs: give it a break, already.

Mike | August 9th, 2010

I left early this morning for the first “real” vacation I have had in over a year and I am looking forward to eating lobster rolls in Maine (hear me, Jeff?) and pouring real maple syrup on my pancakes in Vermont. For entrepreneurs, it is critical to find time periodically to get away, recharge the […]

Read full post »

Small Business Marketing: Web Design Best Practices and Tips

Ross | July 28th, 2010

We’ve recently discussed several useful topics for small businesses and startups, including naming your company,  how to make you taglines stand out from the crowd., and tips for buyers looking for logo design. Today, we’ll cover web design marketing best practices and tips for small business. Most businesses, from one person start-ups to small and […]

Read full post »

Small business love: trucks, pop-ups, and nomadic goodness

Mike | July 26th, 2010

Even in non-recessionary times it can be difficult to get a new business off the ground. Start-up costs are high, investors are keeping the purse-strings tied tight, and customers are not exactly spending with élan. The restaurant business, traditionally a hothouse for entrepreneurism, suffered greatly in the current downturn but is rebounding, with industry-wide sales […]

Read full post »

Small business and startups: engage your customers the old(spice)-fashioned way

Mike | July 19th, 2010

Customer loyalty is critical to all businesses, and this loyalty can be built by small businesses by engaging their audience with their own brands through content creation. Blog posts, videos, advertising, and social media interaction should be designed to serve a larger engagement strategy. The last few weeks have seen an explosion online, on TV, […]

Read full post »

Small business and startup tips: track your own customer service data

Mike | July 12th, 2010

It’s been over a year since I last updated the community on our efforts to build a world-class customer service organization. We are committed to providing great support and doing it in a timely, polite, and efficient manner. Since we launched in May of 2008 we have provided customer service via our online Help Center, […]

Read full post »