Start ups

How To Find Your First Customers And Grow Your Business

Ross | April 5th, 2011

Entrepreneurs frequently ask me for advice on finding early customers for a product or service, and how to leverage those customers to market to a larger community of potential customers. This is not easy to do, but there are a few things you can do that can help. In this video, I offer five tips, […]

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Are You Listening?

Ross | March 30th, 2011

Many people use social networks like Facebook, Twitter, and others to broadcast information about themselves and their businesses. Far fewer people take the time to listen. The video below shows baby twins having a “conversation” between themselves. Notice how each patiently listens while the other is “talking”. We can learn a lot from babies and […]

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Lean Marketing: Five Cheap Ways To Market Your Startup

Ross | March 28th, 2011

Every startup wants to get attention for their product or service. But it’s not easy for a young company to get attention, and can often be very expensive. In this short video, I offer five suggestions to help you get attention for your startup. Do you have other suggestions of ways startups can get attention […]

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The Law on Fonts and Typefaces: Frequently Asked Questions

Ross | March 23rd, 2011

The right typeface is often the key to a great logo, graphic or web design. But there’s much confusion and misinformation about typefaces, fonts and the law. Many people do not understand the law governing the use of typefaces and fonts. Others incorrectly assume that they can freely use any typeface or font for any […]

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10 things entrepreneurs can learn from musicians

Mike | March 21st, 2011

I have written several posts now about ways entrepreneurs can learn from people and from the world around them. A few months ago I wrote about how much we can learn from kids (e.g. kids know how to entertain themselves) and last month I shared thoughts about what we can learn from dogs (e.g. dogs love […]

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What It’s Like To Be An Entrepreneur – Howard Tullman

Ross | March 20th, 2011

We’re thrilled to be part of a new web/TV reality series – Trep Life – giving audiences a unique, 360-degree view of what it takes to succeed as an entrepreneur. Each episode will focus on one company or organization. The first episode was about our friends Matt Maloney and Mike Evans from Grub Hub – […]

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5 things that suck (about hiring new employees) and 10 things companies can do about it

Mike | February 28th, 2011

We hear all the time about the importance of hiring the right people and the expanding universe of advice can be overwhelming; hire slow and fire fast, only hire the “right” candidate; ask probing questions; check all references; blah blah blah. For a small business with constantly-strained capacity it can be incredibly difficult to post a […]

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Small business and startup issues: net neutrality and H.R. 1

Mike | February 21st, 2011

Small businesses which are built on the Internet and dependent on it for their livelihoods are threatened by an amendment to the spending bill passed by the House last week. The amendment introduced by Oregon Representative Greg Walden, specifically prohibits the FCC from enforcing its Net Neutrality rules, passed late last year. These rules would […]

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Saying “No” To Customers Can Save Your Company

Ross | February 15th, 2011

Many entrepreneurs and small business owners argue that you should always listen to your customers. In fact, the popular lean startup principles advocate listening to your customers and iterating early and often. But listening to customers – and responding to your customers’ suggestions by implementing all or many of them – are not the same […]

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