Start ups
Startup and Small Business Marketing: Website Optimization Mistakes
Ross | October 19th, 2010Conversion rate math is simple: by doubling your conversion rate, you double the effectiveness of every future marketing dollar. But while the math is simple, conversion optimization is not. There are many optimization pitfalls that can easily cripple startup/small business growth (if you’re interested in how crowdSPRING optimizes, I recommend you read Increasing Conversions Using [...]
Not Everything That Can Be Counted Counts
Ross | October 11th, 2010It’s tempting to count everything that can be counted. The current obsession with social media ROI is just one example – of many – showing how numbers influence our behavior. I had the opportunity to again think about this issue last week when I was on a panel at a Startup Bootcamp event in Boston. [...]
Being pompous and learning from mistakes
Ross | September 14th, 2010One of our senior engineers, Tal Liron, posted a comment earlier this year in response to a blog post about programming.The comment ended with this smart and valuable statement: It’s not that being pompous leads us to make mistakes. It’s that being pompous inhibits our ability to learn from mistakes, or even to recognize them [...]
10 things entrepreneurs can learn from kids
Mike | August 30th, 2010I have a couple of kids and, although they are getting older now and moving towards their own adult lives, I learn from them every day. Watching them grow, learn, and develop into individuals has taught me many lessons, including how to be a better entrepreneur. It is valuable to step back and consider ways [...]
Negotiation Tips For Small Businesses, Entrepreneurs and Freelancers
Ross | August 11th, 2010Not every entrepreneur, small business owner or freelancer is comfortable negotiating. Many dread the adversarial nature of negotiation. Even so, it’s difficult (and perhaps impossible) to operate a small business or startup and not negotiate agreements with employees, vendors, customers, and others. And it’s impossible to work as a freelancer without negotiating agreements with your [...]
6 tips for startups and entrepreneurs: give it a break, already.
Mike | August 9th, 2010I left early this morning for the first “real” vacation I have had in over a year and I am looking forward to eating lobster rolls in Maine (hear me, Jeff?) and pouring real maple syrup on my pancakes in Vermont. For entrepreneurs, it is critical to find time periodically to get away, recharge the [...]
Small Business Marketing: Web Design Best Practices and Tips
Ross | July 28th, 2010We’ve recently discussed several useful topics for small businesses and startups, including naming your company, how to make you taglines stand out from the crowd., and tips for buyers looking for logo design. Today, we’ll cover web design marketing best practices and tips for small business. Most businesses, from one person start-ups to small and [...]
