Start ups

How Small Businesses Are Using Social Media [INFOGRAPHIC]

Ross | September 28th, 2011

Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version). Want to embed this infographic into […]

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Lean Marketing tips: business card as selling tool

Mike | September 26th, 2011

Just about everybody has one. Your desk has probably is littered with little piles of them. I would be willing to bet good money, that right now you have a few of your own in your wallet or purse. In the past year you have probably handed out and received literally hundreds of these tiny […]

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Problems Are Opportunities, Not Threats

Ross | September 13th, 2011

“Learn from yesterday, live for today, hope for tomorrow. The important thing is not to stop questioning.” – Albert Einstein Most people see problems as threats, not opportunities. It’s natural, when we see problems as threats, to try to solve those problems quickly by doing what worked for us previously in solving similar problems. That’s […]

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Marketing 101: channel management and the digital domain

Mike | August 22nd, 2011

A marketing channel can be defined as a system used to make goods, services, or concepts available for consumption. The very best businesses are adept at managing their marketing channels and can effectively transmit goods and services from the points of conception, extraction, or production to their customer and can gain significant competitive advantage in the process. […]

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5 Tips To Get Your Small Business Online

Ross | August 17th, 2011

Last year, only 50% of all small business in the United States had a website.  When 2011 began, 64 percent of small businesses reported having a website, but that still left an astounding 36 percent of small businesses without a web presence. Do all small businesses need to have a website? Perhaps not – but […]

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Small business and startup tips: 5 traps of business branding

Mike | August 15th, 2011

Several weeks ago I wrote a post on branding a business in tough competitive environments. I discussed the importance of  defining a frame of reference, leveraging points of parity, and articulating your brand’s points of differentiation. Today I want to talk about some of the pitfalls a business can become victim to when establishing a […]

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Tips On Defining The Size of a Market for a Startup Business

Ross | July 19th, 2011

It’s important to properly measure the size the market in which you hope to compete. Without this information, it’s very difficult to raise funds, understand how much you can/should spend on product development and marketing, evaluate the success of your marketing efforts, etc. In the following video, I offer five suggestions that can help you […]

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Small business and startup tips: training day!

Mike | July 18th, 2011

Just like our larger brethren in the Fortune 100, lots of small businesses have training programs for their workers: lectures, classes, role-playing exercises, and motivational speaker sessions. However, most small businesses and startups ignore training programs altogether, or cobble together ad hoc strategies when on-boarding new hires. These differing approaches are sometimes stylistic, sometimes strategic, […]

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Consumers Prefer Better Looking Websites

Ross | July 13th, 2011

Successful businesses know that to develop long-term relationships with their customers, they must find  ways to build trust. This is not as easy to do as it sounds. According to the 2011 Edelman Trust Barometer study, U.S. consumer trust of companies dropped 8 points from 2010 to 2011. In fact, this trend seems to be […]

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Marketing 101: Branding your business in a competitive environment

Mike | July 11th, 2011

Establishing a brand in a competitive environment can be challenging for any business, particularly small businesses and startups. Not every business represents a “new-to-the-world” idea, and not every company has the luxury of exclusive ownership of a market segment. There are literally thousands of examples this: a new entrant in a market establishes a brand […]

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