Start ups

What It’s Like To Be An Entrepreneur – crowdSPRING

Ross | November 11th, 2011

We’re thrilled to be part of a new web/TV reality series – Trep Life – giving audiences a unique, 360-degree view of what it takes to succeed as an entrepreneur. Each episode focuses on one company or organization. The first episode featured our friends Matt Maloney and Mike Evans from Grub Hub – a terrific […]

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Secrets of The World’s Best Brands

Ross | November 9th, 2011

Interbrand has released its annual ranking of the world’s best brands: Best Global Brands 2011 report. Interbrand’s report is considered to be one of the most influential benchmark studies on brand value. Let’s first look at some of the highlights from the report, and then look at some of the important trends and lessons startups […]

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Small business and startups: 5 great self-service HR resources

Mike | November 7th, 2011

The everyday grind of running a business can be tough. I am not talking about wooing potential partners at fancy lunches, or drinks with clients after work, or even the whiteboard sessions that can fill our days. I am talking about the nitty-gritty reality of operating a business, paying the bills, washing the dishes, and […]

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Personal branding in a world of meat.

Mike | October 31st, 2011

Many small businesses are handed down from generation to generation, with each succeeding operator leaving their own stamp on the family business. Some do better and others do worse, but every so often an heir comes along who profoundly changes the way that business is operated and leaves a meaningful legacy for the family to […]

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Small business and startups: great reads from the business press

Mike | October 24th, 2011

I have been spending some time recently with the online business press. Lots of great articles and information out there, so I thought it was time for another edition of the Business Press roundup! It is an incredibly dynamic time in the world of startups and small business: the economy continues to freak, but at […]

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Startup tips: 5 great tools for freelancers (and small businesses)

Mike | October 17th, 2011

What is a freelancer if not a small business? Just like small businesses, freelancers must engage in marketing, manage payables and receivables and other accounting tasks, perform HR functions, direct production, and plan strategy. 1. Planning and strategy. There are lots of great tools and apps out there that will help you to plan and […]

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Small Business Tip: Challenge Your Customers’ Assumptions And Behavior

Ross | October 11th, 2011

Some of the most successful companies in the world (Apple, IKEA, Southwest Airlines) succeed by doing something many companies fear: challenge their customers’ assumptions and behavior. Apple challenged the assumption that personal computers, mp3 players, mobile phones, and tablets had to be functional and not aesthetic. Apple challenged behavior by persuading customers to focus on […]

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Small business tips: mobile technology, the iPad, and your business

Mike | October 3rd, 2011

Last week I was struck by a news story that was unusual in several respects. I turned on the news to see video of a small group of rock climbers rappelling down the exterior of the Washington Monument. The sported the typical gear one would expect to see on such folks: harnesses, helmets, ropes, and […]

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How Small Businesses Are Using Social Media [INFOGRAPHIC]

Ross | September 28th, 2011

Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version). Want to embed this infographic into […]

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Lean Marketing tips: business card as selling tool

Mike | September 26th, 2011

Just about everybody has one. Your desk has probably is littered with little piles of them. I would be willing to bet good money, that right now you have a few of your own in your wallet or purse. In the past year you have probably handed out and received literally hundreds of these tiny […]

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