Start ups

Small Business Tips: Engaging Customers (Sell, Sell, Sell)

Mike | August 11th, 2014

Last week I wrote about building lasting relationships with your customers and the critical importance of nurturing and maintaining strong ties over time with those most important to the well-being of your business. Today, I thought perhaps we could start from the beginning, with a discussion on how to start those relationships. Perhaps the hardest thing […]

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Small Business Tips: 5 Steps to Building Great Customer Relationships

Mike | August 4th, 2014

You started a business and slowly, surely you have been acquiring new customers. They buy your products, they pay their bills. And they bring you their problems. Not the kind of problems they share at home with their spouse or on the couch with their shrink. Rather they share the problems they have with whatever […]

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Small Business and Startups: What Would You do Differently?

Mike | June 9th, 2014

Mom told us to learn from our mistakes. The world’s great religions teach us that our transgressions will be forgiven. Redemption is all around us every wherever we look, whether as a plot-line in a movie or in the world of politics. Entrepreneurs make mistakes every single day, many of them completely unforced errors. Sometimes these mistakes have a negligible impact on […]

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Content Marketing Will Fail Your Business If You Keep Doing This

Ross | June 3rd, 2014

Content marketing can be a valuable marketing strategy for just about any type of business. By giving your customers and prospects actionable content through great storytelling, you can help your brand increase trust, credibility and ultimately, sales. But there’s an important caveat: the moment a brand tries to push a direct sale through its content […]

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Listen Close: 5 Tips for Small Business and Startups

Mike | June 2nd, 2014

People who run businesses tend to talk. A lot. We chair meetings, we advance our opinion, we write memos, we give marching orders, we articulate strategy, and we manage tactics. We are excellent at communicating our thoughts and wishes. What we don’t do quite as well is listen. As important as it is to be […]

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How Typography Affects Conversions and Sales

Ross | May 21st, 2014

  Do you give much thought to the typography you use on your website or marketing materials? You should! Typography plays an important role in influencing people’s decisions. For example, Tahoma is the most legible font at size 10, Courier is the most legible at size 12 and Arial is the most legible at size […]

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5 Things Entrepreneurs Can Learn From Superheroes!

Mike | May 19th, 2014

To many people out there (investors, business students, politicians) entrepreneurs are heroes of the first degree. They are lionized, studied, imitated, and held up as shining examples of American ingenuity and creativity. But truly, entrepreneurs are heroes of the second degree. Although their creativity can not be denied, their energy borders on legendary, their resourcefulness […]

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What Influences People To Buy Products or Services? Top 10 Factors

Ross | May 13th, 2014

Why do people buy one company’s products or services while ignoring the products or services of a competitor? What influences people’s purchasing decisions? Some, like Clay Christensen, argue that customers “hire” products (or services). It’s a novel theory -  one that requires you to carefully listen to your customers. People’s purchasing decisions – both online […]

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Small Business, Culture and Pancakes

Mike | April 28th, 2014

Remember when you were a kid and mom would hang one of your drawings on the door of the fridge? How good did that make you feel to be recognized? To have your wonderful talents displayed for everyone to see? When we celebrate the work of a family member or a team member it is […]

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Sick Leave for Your Employees: Why it Matters

Mike | March 17th, 2014

Beginning next month businesses in New York City that have 20 or more employees will be required to provide a minimum of 5 paid sick days for those workers every year. This could represent a meaningful expense for many of those businesses, but also represents a meaningful opportunity to increase productivity, improve employee morale, and […]

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