Social media

Book Review: Twitterville by Shel Israel

Ross | November 29th, 2009

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, by Shel Israel, is different from the many Twitter books that have been published since 2007. This difference makes Twitterville a must read for any business that wants to leverage Twitter and doesn’t know where to begin. Here’s why: Twitterville offers an outstanding insight, through case […]

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The Ten Step Social Media Marketing Checklist

Ross | November 20th, 2009

A few days ago, I was interviewed by Phil Dobbie from bnet Australia about social media marketing. The 17 minute interview is below.  Among other things, we talked about how to get the best from Facebook, Twitter, Blogs, LinkedIn, commenting, mobile social networks, monitoring, multimedia, brand management, and leveraging combinations of social media tools.

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crowdSPRING’s Inaugural SPRINGY Awards

Bethany | November 9th, 2009

What a difference a year makes!  We’ve had a pretty amazing year here at crowdSPRING – we’ve seen some amazing company’s making the switch to the crowdsourcing platform, we’ve paid out $2.5 million in awards to our more than 40,000 creatives and we’ve expanded our office personnel.  We’re feeling pretty darn loved and lucky and […]

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10 Small Business Social Media Marketing Tips, (Part 2 of 2)

Ross | October 28th, 2009

Last week I wrote Part 1 of this post – 10 Small Business Social Media Marketing Tips, (Part 1 of 2) – focusing on ways that small businesses can leverage social media. In part 1, I discussed the first five tips. Mashable, one of my favorite technology & social media blogs, offered to publish the […]

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99 Designs You Can Crowdsource on crowdSPRING

Ross | October 21st, 2009

Whenever we are asked what types of projects people can post on crowdSPRING, we typically answer with a snarky “uh, there’s like a hundred different things!?!” That is, until someone recently said “oh yeah, like what?” Dumbfounded at this unvarnished display of brazen audacity, we set out to show them. So, we settled in with […]

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Granny is totally LOL’ing at you

Bethany | October 20th, 2009

Over the past several weeks, my middle-aged mom (don’t tell her I said that, she still considers herself VERY young) has been talking to me about Twitter, Facebook and blogs.  I kind of laughed it off for awhile until one day she forwarded me a link – and to my surprise is was HER OWN […]

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10 Small Business Social Media Marketing Tips, (Part 1 of 2)

Ross | October 20th, 2009

One of the biggest challenges for small businesses who want to market using social media is capacity. crowdSPRING is a small business – there are only 10 people on our team – so we understand this challenge well. You must decide whether social media makes sense for your small business. There is no universal answer. […]

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crowdSPRING Welcomes The World

Ross | October 3rd, 2009

The below map (part of our analytics report) put a smile on my face this morning. During the past quarter, people from nearly every single country on Earth visited the crowdSPRING community.

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There Are No Ordinary Moments

Ross | August 28th, 2009

It’s human nature to focus on big stories. And there’s nothing wrong with that. But moments – ordinary and not – are more meaningful and real. We should all focus more on moments, not big stories. Micah Baldwin wrote a brilliant post yesterday called “Moments”. I encourage you to read it. It’s simple. Pure. True. […]

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Start-Up Tip: Leadership Is Not Management

Ross | August 24th, 2009

In the book Tribes by Seth Godin, Godin suggests that anyone, anywhere can be a leader. The one thing holding most people back is the fear of failure. Tribes is about making a choice – to lead or not to lead a group of people. Using real world examples, Godin tells stories about how famous […]

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