Social media

3 resources for bonding with your customers: tools of mass engagement!

Mike | April 19th, 2010

The brave new world of digital tools and technology allows small business to connect with customers in ways that were unimaginable a decade ago. We take this increased connectivity almost for granted, and because of this many small businesses overlook the platforms, analytic tools, and services available to them and just begging to be leveraged. […]

Read full post »

Social Media ROI Is Meaningless If Your Product Or Service Isn’t Relevant

Ross | March 23rd, 2010

Many are obsessed with trying to develop effective ways to measure ROI (return on investment) from social media marketing. For some background, you can read Brian Solis’s recent article about measuring social media ROI. ROI from social media is important, but if your product or service isn’t relevant – ROI is meaningless. Here’s why: Do […]

Read full post »

crowdSPRING On ABC7 News

Ross | March 3rd, 2010

Like Conan O’Brien, crowdSPRING recently made a brief appearance on NBC. Unlike Conan, we also were very fortunate to appear on ABC. Tonight, ABC News, in a special report, covered crowdsourcing. We were thrilled to be included in the story – big thanks to Ross Weidner and Cheryl Burton. Here’s the special report: You can […]

Read full post »

A pottery competition to end all pottery competitions

Laura | March 2nd, 2010

In case you haven’t been following the riveting saga of Chia Lincoln’s hair do, it’s been a real nail biter.  First it wouldn’t grow, then it did grow and now, well, it’s still growing, I guess.  But, contrary to his picture on the penny, he seems to have developed a bit of an, umm, combover.  […]

Read full post »

Data Visualization: The State of The Internet

Ross | February 26th, 2010

Creative agency JESS3 designed and animated a very informative (and visually interesting) presentation about the state of The Internet. Well worth the time to watch! Some of the stats are well known, but others are surprising. What surprised you the most?

Read full post »

Small Business Spotlight Of the Week: Barspace.tv

Laura | February 26th, 2010

There are too many nights where I want to go out and a bar down the street is having a great special but I never know if the people there are the kind of people I want to be around or even if it’s busy. Now, there’s Barspace (www.barspace.tv), a social networking site where you […]

Read full post »

crowdSPRING on U.S. National News

Ross | January 28th, 2010

Don’t worry – we’re not replacing Jay Leno on the Tonight Show. But we did, like Conan O’Brien, have a brief appearance on NBC (on the Nightly News tonight) in a special report about the reaction of small businesses to the initiatives that President Obama announced in his State of the Union speech last night. […]

Read full post »

A New Perspective on Creativity

Ross | January 19th, 2010

In 2009, Mike and I spoke at a Chicago Convergence conference about creativity. In our presentation- A New Perspective on Creativity – we talked about the democratization and evolution of the creative industries. We believe that the creative industries are undergoing a rapid change. Those who think they can resist the change can learn valuable […]

Read full post »

Book Review: Twitterville by Shel Israel

Ross | November 29th, 2009

Twitterville: How Businesses Can Thrive in the New Global Neighborhoods, by Shel Israel, is different from the many Twitter books that have been published since 2007. This difference makes Twitterville a must read for any business that wants to leverage Twitter and doesn’t know where to begin. Here’s why: Twitterville offers an outstanding insight, through case […]

Read full post »

The Ten Step Social Media Marketing Checklist

Ross | November 20th, 2009

A few days ago, I was interviewed by Phil Dobbie from bnet Australia about social media marketing. The 17 minute interview is below.  Among other things, we talked about how to get the best from Facebook, Twitter, Blogs, LinkedIn, commenting, mobile social networks, monitoring, multimedia, brand management, and leveraging combinations of social media tools.

Read full post »