Social media

Help Guy Kawasaki Pick The Cover For His Next Book

Ross | August 16th, 2010

Guy Kawasaki recently asked the creative community at crowdSPRING (70,000 designers and writers from over 75 countries) to help design a new cover for his upcoming book – Enchantment: The Art of Changing Heart, Minds and Actions. 246 designers from around the world submitted a total of 760 designs. Guy has narrowed the choices down to his […]

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USA! USA! USA! (.gov)

Mike | August 2nd, 2010

It would appear that the efforts of Vivek Kundra our new federal government CIO, are paying off with additional attention to detail, a new user-friendly site, and now an app store of government-issued software for mobile devices! Launched last month, the redesigned website, USA.gov,  has a sporty web 2.0 look, is built on an open source framework […]

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Small business love: trucks, pop-ups, and nomadic goodness

Mike | July 26th, 2010

Even in non-recessionary times it can be difficult to get a new business off the ground. Start-up costs are high, investors are keeping the purse-strings tied tight, and customers are not exactly spending with élan. The restaurant business, traditionally a hothouse for entrepreneurism, suffered greatly in the current downturn but is rebounding, with industry-wide sales […]

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Lies, Damned Lies, Statistics and Old Spice

Ross | July 23rd, 2010

A few weeks ago, Wieden + Kennedy began executing a ground-breaking social media campaign on behalf of its client, Old Spice. The foundation for the campaign was set when Old Spice introduced during the Superbowl, the “Old Spice Man,” played by  Isaiah Mustafa, a television actor and a former NFL wide receiver. Mustafa, playing “The […]

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crowdSPRING on NPR: The Crowdsourcing Dilemma

Ross | July 13th, 2010

A few days ago, crowdSPRING co-founder Mike Samson sat down with Bob Garfield, host of NPR’s On the Media show (and columnist for Advertising Age), to talk about crowdSPRING, our community, and our marketplace – for small businesses, entrepreneurs and startups – offering crowdsourced logo design and other custom graphic design,  web design, industrial design […]

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Focus On Your Core Business Or You Will Fail

Ross | July 7th, 2010

Too often, startups risk getting misdirected by the media and customers to add features and functionality to a product or service that turn out to be collateral to the core business. I believe this is happening with Gowalla and Foursquare, among others. Both services have become media darlings, and both are obsessed with adding features […]

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Buzzwords and the Paradox of Credibility

Ross | June 29th, 2010

It’s very tempting to promote a product, service or company by using popular buzzwords. The formula is simple: select popular buzzwords, string them together in a few sentences, and voila! Buzzwords can be appropriate and convenient. Even Apple uses buzzwords – calling the iPad “magical and revolutionary”. But 90% of the time, buzzwords are misused. […]

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Book Review: Rework (by Jason Fried and David Heinemeier Hansson)

Ross | June 15th, 2010

I admire 37signals because they make simple, easy to use web applications and because of their unique perspective on business. Rework is a collection of short essays by Jason Fried and David Heinemeier Hansson, focusing on doing less and embracing constraints. Jason Fried co-founded 37signals and David Heinemeier Hansson later joined the company as a […]

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Mozilla Labs “Crowdsource Crowdsourcing” Project

Ross | June 14th, 2010

Successful businesses evolve their products, services, and even business models. As a company, we’ve continued to evolve our crowdsourcing model from the day we launched in 2008 and have regularly collaborated with our community in our efforts. We’re thrilled when we see other companies follow a similar path. Many of you know Mozilla – a […]

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