Social media

Small business love: trucks, pop-ups, and nomadic goodness

Mike | July 26th, 2010

Even in non-recessionary times it can be difficult to get a new business off the ground. Start-up costs are high, investors are keeping the purse-strings tied tight, and customers are not exactly spending with élan. The restaurant business, traditionally a hothouse for entrepreneurism, suffered greatly in the current downturn but is rebounding, with industry-wide sales […]

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Lies, Damned Lies, Statistics and Old Spice

Ross | July 23rd, 2010

A few weeks ago, Wieden + Kennedy began executing a ground-breaking social media campaign on behalf of its client, Old Spice. The foundation for the campaign was set when Old Spice introduced during the Superbowl, the “Old Spice Man,” played by  Isaiah Mustafa, a television actor and a former NFL wide receiver. Mustafa, playing “The […]

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crowdSPRING on NPR: The Crowdsourcing Dilemma

Ross | July 13th, 2010

A few days ago, crowdSPRING co-founder Mike Samson sat down with Bob Garfield, host of NPR’s On the Media show (and columnist for Advertising Age), to talk about crowdSPRING, our community, and our marketplace – for small businesses, entrepreneurs and startups – offering crowdsourced logo design and other custom graphic design,  web design, industrial design […]

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Focus On Your Core Business Or You Will Fail

Ross | July 7th, 2010

Too often, startups risk getting misdirected by the media and customers to add features and functionality to a product or service that turn out to be collateral to the core business. I believe this is happening with Gowalla and Foursquare, among others. Both services have become media darlings, and both are obsessed with adding features […]

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Buzzwords and the Paradox of Credibility

Ross | June 29th, 2010

It’s very tempting to promote a product, service or company by using popular buzzwords. The formula is simple: select popular buzzwords, string them together in a few sentences, and voila! Buzzwords can be appropriate and convenient. Even Apple uses buzzwords – calling the iPad “magical and revolutionary”. But 90% of the time, buzzwords are misused. […]

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Book Review: Rework (by Jason Fried and David Heinemeier Hansson)

Ross | June 15th, 2010

I admire 37signals because they make simple, easy to use web applications and because of their unique perspective on business. Rework is a collection of short essays by Jason Fried and David Heinemeier Hansson, focusing on doing less and embracing constraints. Jason Fried co-founded 37signals and David Heinemeier Hansson later joined the company as a […]

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Mozilla Labs “Crowdsource Crowdsourcing” Project

Ross | June 14th, 2010

Successful businesses evolve their products, services, and even business models. As a company, we’ve continued to evolve our crowdsourcing model from the day we launched in 2008 and have regularly collaborated with our community in our efforts. We’re thrilled when we see other companies follow a similar path. Many of you know Mozilla – a […]

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Book Review: Delivering Happiness by Zappos’ CEO Tony Hsieh

Ross | June 9th, 2010

Over the past year, I’ve been fortunate to talk with Tony Hsieh (Zappos CEO) and Alfred Lin (Zappos COO/CFO), about ways that Zappos grew its culture and its phenomenal customer service. Most people don’t know that Zappos had a very turbulent history when it was founded, or about the many personal sacrifices that Tony Hsieh […]

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Why Every Small Business And Startup Must Understand Social Currency

Ross | June 4th, 2010

You might recall my posts from a few months ago – Branding Secrets of the World’s Best Brands and What Can You Learn From The World’s Best Brands – about the lessons that startups and small businesses can learn from the world’s best brands. A new study recently released by Vivaldi Partners reveals some surprising […]

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