Social media

Lean Marketing Tips: Blogging to Build Audience and Drive Traffic

Mike | June 18th, 2012

For many small businesses and startups, blogging is an inexpensive and effective strategy to drive traffic to a site, develop a reputation, and build an engaged audience of potential customers, even fanatics, who will share your content, promote your message, and help you to herd more readers to your site. We have been publishing the […]

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What Small Businesses Can Learn From The World’s Best Brands

Ross | May 23rd, 2012

We’ve previously shared lessons that small businesses can learn from the world’s best brands. For example, we wrote about five common lessons small businesses and startups can learn from the world’s best Brands, the 10 key learnings from PSFK’s Good Brands Report 2009, and the lessons for small businesses and startups from Interbrand’s Best Global […]

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Are Facebook Investors Playing Russian Roulette?

Ross | May 22nd, 2012

Although Facebook’s stock price has fallen well below its IPO price of $38 per share, many people agree that the stock is still significantly overpriced. Facebook stock is trading at 57 times projected earnings (compared to 14 for Google and 12 for Apple). There is precedent for a high forward-year projected earnings (P/E) ratio. For […]

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Growing Your Small Business Using Social Media: The Facts

Ross | May 9th, 2012

We’re previously written about ways that small businesses are using social media, how businesses can leverage social media to deliver customer service, and the innovative ways some businesses use social media. There’s no clear consensus about social commerce and whether businesses should invest marketing dollars in social media. For example, Forrester Research, last year, released […]

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Lean Marketing: Delivering Customer Service via Social Media

Mike | April 30th, 2012

We write often about the power of great customer service and share ideas for how to engage with customers. improve delivery, and analyze your performance in this crucial arena. There are reasonably priced tools aplenty which can help you provide better service to your customers: help-desk software like Zendesk, virtual call center services such as […]

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Marketing the Viral Effect and Not-for-Profit Gold

Mike | March 12th, 2012

I spend a fair amount of time on social media websites: I check into Facebook several times on any given day, I follow over 700 people on my Twitter account and average anywhere from 3-10 posts to it per day. I also regularly visit LinkedIn as well as Google+ and have been known to browse […]

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Hey Designers: Do You Want Your Artwork Visible On Google Earth!?

Amanda | February 29th, 2012

See that round, white, dome in the picture?  Yeah, the one next to the asteroid crater? Picture a mural you designed on top of it.  That’s your potential canvas for the Bikini Lines project. [Photo by Brad Templeton, www.templetons.com, used with permission]. The Bikini Lines project is an awesome combination of art, adventure, documentation, and […]

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Leveraging the Social Media: 5 Ideas For Your Job Search

Mike | February 27th, 2012

Unemployment rates at 50 year highs. New college graduates moving back in with Mom and Dad. Things are bad out there and jobs are scarce, so where does a savvy job-seeker start? Monster and CarrerBuilder have plenty of listings as does Craigslist, but cruising the job boards is a passive approach: you watch the listings […]

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12 Questions: Meet Vinay and Asha (India)

Audree | January 26th, 2012

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build […]

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Small Businesses Spending More And More On Social Media

Ross | January 10th, 2012

According to a newly released study from Borrell Associates, small businesses are spending more of their budgets on social media. In fact, small and medium size businesses expect to spend nearly as much on social media as they do on search engine marketing (see table below). This is not surprising and confirmed by other recent […]

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