Social media

Small Business and Social Marketing: Time for an Audit?

Mike | May 20th, 2013

Marketing is simple: spend $100 advertising your product or service and earn back $110 for your efforts. This has long been the underlying challenge for businesses large and small:  how do you acquire new customers, convince them to buy more of whatever it is you are selling, get them to tell other’s about your offering, […]

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Small Business Marketing Guide: Types of Traditional and Online Marketing

Ross | May 1st, 2013

Many small business owners and young entrepreneurs are intimidated by marketing. There’s a good reason for this: marketing is expensive, can be time-consuming, and can be a waste of time. But marketing, when planned and executed correctly, can also lead to more sales and revenue. Whether you plan and execute traditional and online marketing strategies […]

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Best Social Media Tools For Your Small Business

Ross | February 20th, 2013

Do you want to know how you can best leverage social media to help your small business succeed and increase revenues? In a moment, we’ll look at some of the best social media management tools that will help you do more with less. Let’s first take a minute to help you understand why you should […]

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The Small Business Content Marketing Paradox

Ross | February 6th, 2013

“Content marketing” refers to creating information (content) that has value to others. The creator of the content ultimately wants to sell a product or service to prospective buyers who benefit from the content, but the goal of content marketing is rarely to sell directly. Instead, the goal of content marketing is to encourage people to […]

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The State of Business To Business (B2B) Content Marketing In North America

Ross | January 30th, 2013

MarketingProfs and the Content Marketing Institute recently released a report on 2013 Content Marketing Benchmarks, Budgets, and Trends for North America. It’s a fascinating report with insights into the challenges faced by B2B marketers and how they are leveraging content marketing to promote their businesses. Although the sample size (1,416 respondents) wasn’t huge, it represented […]

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The Science of Persuasion: How To Persuade Others To Do What You Want

Ross | December 13th, 2012

Most successful entrepreneurs and small business owners are skilled at persuasion and negotiation. Those skills are critical when hiring employees, negotiating with co-founders, investors and vendors, acquiring customers, and in many other situations. Did you know there are six scientifically validated principles that explain how you can better persuade others to do what you want? […]

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Small Business Spotlight of the Week: Priority Dish

Amanda | December 5th, 2012

There is nothing more satisfying than filling out an anonymous feedback survey at the end of a long semester of some terrible college course, with an equally horrible professor. Your worst grievances get to make their way into the hands of the dean… where nothing will come of it.  Because everyone knows the worst professors […]

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Small Business and the Death of Newspapers

Mike | October 1st, 2012

“We’re in one of those strange eras where the words of the last century don’t have meaning. What does news mean to you, when the vast majority of news is created by amateurs? Is news coming from a newspaper, or a news group or a friend? ” ~ Chris Anderson, editor Wired Magazine  People, and businesses, […]

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Nerdfighters Build a Community of Awesome

Audree | August 20th, 2012

Last week, I attended LeakyCon here in Chicago with my daughter and her best friend. LeakyCon is a conference for Harry Potter fans, and much, much, more. One of the panels we went to was run by John & Hank Green, a.k.a. the VlogBrothers, and creators of many things awesome. They are also the founders […]

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12 Questions: Meet Dylan Barmmer (USA)

Audree | August 15th, 2012

In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build […]

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