Social media
Are Facebook Investors Playing Russian Roulette?
Ross | May 22nd, 2012Although Facebook’s stock price has fallen well below its IPO price of $38 per share, many people agree that the stock is still significantly overpriced. Facebook stock is trading at 57 times projected earnings (compared to 14 for Google and 12 for Apple). There is precedent for a high forward-year projected earnings (P/E) ratio. For [...]
Growing Your Small Business Using Social Media: The Facts
Ross | May 9th, 2012We’re previously written about ways that small businesses are using social media, how businesses can leverage social media to deliver customer service, and the innovative ways some businesses use social media. There’s no clear consensus about social commerce and whether businesses should invest marketing dollars in social media. For example, Forrester Research, last year, released [...]
Lean Marketing: Delivering Customer Service via Social Media
Mike | April 30th, 2012We write often about the power of great customer service and share ideas for how to engage with customers. improve delivery, and analyze your performance in this crucial arena. There are reasonably priced tools aplenty which can help you provide better service to your customers: help-desk software like Zendesk, virtual call center services such as [...]
Marketing the Viral Effect and Not-for-Profit Gold
Mike | March 12th, 2012I spend a fair amount of time on social media websites: I check into Facebook several times on any given day, I follow over 700 people on my Twitter account and average anywhere from 3-10 posts to it per day. I also regularly visit LinkedIn as well as Google+ and have been known to browse [...]
Leveraging the Social Media: 5 Ideas For Your Job Search
Mike | February 27th, 2012Unemployment rates at 50 year highs. New college graduates moving back in with Mom and Dad. Things are bad out there and jobs are scarce, so where does a savvy job-seeker start? Monster and CarrerBuilder have plenty of listings as does Craigslist, but cruising the job boards is a passive approach: you watch the listings [...]
12 Questions: Meet Vinay and Asha (India)
Audree | January 26th, 2012In our 12 Questions blog series, we feature interviews with someone from the crowdSPRING community. For these interviews, we pick people who add value to our community – in the blog, in the forums, in the projects. Plainly – activities that make crowdSPRING a better community. Be professional, treat others with respect, help us build [...]
Small Businesses Spending More And More On Social Media
Ross | January 10th, 2012According to a newly released study from Borrell Associates, small businesses are spending more of their budgets on social media. In fact, small and medium size businesses expect to spend nearly as much on social media as they do on search engine marketing (see table below). This is not surprising and confirmed by other recent [...]
Five Things Small Businesses Should Know About Google+
Ross | October 12th, 2011Google+ (also known as Google Plus) has generated lots of buzz, but most small businesses are still largely unfamiliar with Google+ and what it offers. In this post, we’ll explain what Google+ is, the key features every small business should understand, and how small businesses can use those features to increase sales. For those of [...]
How Small Businesses Are Using Social Media [INFOGRAPHIC]
Ross | September 28th, 2011Social media gives small businesses a platform to amplify their voice and visibility among prospective customers. For many small businesses, this is a rich opportunity, as you can see in the following infographic – a look at social media use by small businesses (click image for full size version). Want to embed this infographic into [...]
The agency is Dead! Long live the agency!
Mike | September 19th, 2011This week I will be speaking at Ad:tech London with our friend John Winsor, the CEO of Victors and Spoils. We will be discussing the future of the agency, the current business climate, crowdsourcing and the new models for delivering creative in the post-agency world. Among other questions, we will be discussing the economic impact of [...]
