Social media

Why Content Marketing Is Essential For Successful Startups and Small Businesses

Arielle Kimbarovsky | June 6th, 2016

A startup’s success is driven in large part by a startup’s ability to drive customer acquisition growth. After all, customers create revenue, and revenue, if the business model is smart, often leads to profits. Not every company has figured out the path to customer acquisition growth, however. Ultimately, word-of-mouth can be effective for some companies, […]

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The Most Important Skill Every Successful Leader Must Have

Arielle Kimbarovsky | April 28th, 2016

Many young entrepreneurs and business owners think that innovation, marketing and financial know-how are the keys to the success of a business. Those are all important factors, but there is a single, more important factor. Entrepreneurs and business owners spend a majority of their time talking to people: explaining ideas, directing others, helping, listening, speaking, […]

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Your Small Business Will Not Succeed Unless You Build a Strong Brand

Ross | February 8th, 2016

A brand is the sum total of the experiences your customers and potential customers have with your company. Your brand lives in everyday interactions with customers and prospective customers, the images you share, your company website, the content of your marketing materials, and in your posts on social networks. Today, no company can control all […]

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8 Smart and Practical Ways To Increase Your Small Business Profits

Ross | January 18th, 2016

Every small business owner has a lot to do but little time to accomplish everything. In the long run, successful small businesses find ways to improve their profitability (the amount of money remaining after all business expenses are paid). But short of raising prices and alienating customers, it’s not always easy for a small business […]

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Three Awesome Tools for Small Businesses and Startups

Arielle Kimbarovsky | January 13th, 2016

It’s not easy to start and run a successful business. After all, business owners must manage many different things and wear different hats in operating their business. From developing products and services to hiring to payroll, owners have a lot on their plates! Fortunately, there are some terrific mobile and web tools that entrepreneurs and […]

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Customer Service: The Difference Between Empathy and Sympathy

Ross | December 16th, 2014

Most customer service teams respond to customers with sympathy. A sympathetic response could be: “I’m also unhappy with the way that product works.” Sympathy is rarely an ideal response to a customer’s problem. Instead, show empathy. Empathy allows to you be professional and caring at the same time. It also allows you to avoid becoming […]

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2015: Some Trends!

Mike | December 8th, 2014

It is totally that time of year again. Decorations are everywhere, strains of holiday music can be heard in every Starbucks in the land, delivery truck drivers are straining under the weight of gift-laden cartons, and annual lists of trends are popping up on blogs everywhere. So, thinks I, why shouldn’t I jump in on […]

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Be of Good Cheer – Social Media for the Holidays!

Mike | October 27th, 2014

The holidays are (huh?) fast upon us and it is time to think through your company’s approach to the season. I’m not just talking about office parties, decorations, and vacation time. I mean strategy, marketing, and tactics. And the most obvious of these tactics? Social Media! That’s right, friends. There is no better opportunity to connect […]

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Cause Marketing on Ice

Mike | August 18th, 2014

The other day while sitting on the deck, we heard a great splashing sound from across the way. We looked over to see a neighbor pouring a huge bucket of ice-water over his head while his girlfriend recorded the chilly event on her smartphone. It took me a second to grasp what was happening, but I quickly […]

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Content Marketing Will Fail Your Business If You Keep Doing This

Ross | June 3rd, 2014

Content marketing can be a valuable marketing strategy for just about any type of business. By giving your customers and prospects actionable content through great storytelling, you can help your brand increase trust, credibility and ultimately, sales. But there’s an important caveat: the moment a brand tries to push a direct sale through its content […]

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