Small business

Lean Business: Do Unto Others*

Mike | April 1st, 2013

The golden rule of word-of-mouth marketing: Be nice to thine customers and, lo, they shall be nice to you in return. The mechanical nuts and bolts behind this idea, in social psychology terminology, is represented by the concept of reciprocity. In short it referes to how people respond to a positive action with another positive action. […]

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Lean Business: Freelancers for ALL My Friends!

Mike | March 25th, 2013

This year a great deal of my blogging focus has been on the struggles many small businesses have with capacity. In the business context capacity can refer to the physical space a company resides in, or the manpower available for a company to leverage. There is another aspect of capacity that is equally important and […]

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Lean Business: Office Space – A Meditation

Mike | March 18th, 2013

Our lease is up at the end of the year and Ross and I have been discussing our options. We love our office: it has all of the features we need, plus a great location, fantastic light, a dramatic view of the downtown skyline, and plenty of space. Problem is, truth be told, it probably […]

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Lean Business: Capacity Management, Overhead, and Your Business

Mike | March 11th, 2013

Many smaller companies that provide creative services struggle every day to manage their capacity and their overhead. Because, as in many other industries, business is cyclical, these smaller agencies, design shops, and marketing firms tend to exist on boom/bust cycles throughout the year. In the creative industries this is an everyday fact of business: overhead […]

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Productivity On the Go: 10 Apps to Help You do Business!

Mike | February 25th, 2013

In addition to a desktop computer at work and a laptop for home and on the road, I also own an iPhone 4s and an iPad 2. I am not a Road Warrior type – I travel perhaps 20 days per year – but do need to work when I am on the road and […]

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Can Money Buy Happiness?

Ross | February 18th, 2013

Much has been written about money and happiness. Perhaps Abraham Lincoln summed it up best when he said that “most folks are as happy as they make up their minds to be.” Did you know there is a science of happiness? Economists have spent a great deal of time researching happiness and money. Just like […]

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Lean vs. Mean – Small Business and Responsibility

Mike | February 11th, 2013

I have written often about strategies small business can use to operate modestly, spend wisely, and reduce cost by taking a lean approach to operations, marketing, and production. At crowdSPRING we try hard to manage our business and our team using tactics and strategy that have allowed us to construct a sustainable business, provide value […]

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2013 Super Bowl Marketing and Small Business: More in Common Than You Think!

Mike | February 4th, 2013

We This time of year is seems that all the marketing mavens want to talk about are this year’s batch of Super Bowl commercials. The oxygen is being sucked out of the room at a rate of  over $7.5 million per minute. Mercedes Benz, Pepsi, Budweiser, Axe deodorant, Best Buy, Chrysler, and Century 21 real […]

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Lean Business Tips: Hiring Contractors for Fun and Profit(ability)

Mike | January 28th, 2013

We write often about ways small business can reduce expense, increase productivity, and operate more efficiently through a lean approach to marketing, technology, and operations. Today I want to write briefly about a strategy we have used to very good effect when hiring new workers: outsource. When we hear that word, we typically envision massive […]

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Small Business Spotlight of the Week: TripBucket

Amanda | January 23rd, 2013

Did you know that January is the considered by pseudoscience to be the most depressing month?  The holidays are over, the days are still short and, if you live in the Midwest, it means day-dreaming on how you’re going to get out of this icy, cold, snow-filled landscape. Might we suggest this week’s Small Business […]

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