Small business

Summer Business Books: What to Read Now

Mike | July 15th, 2013

I love to read. Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. But like most small business owners, I have very little time available for […]

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Small Business and Startups: The First Ever crowdSPRING Quiz!

Mike | July 8th, 2013

Now that the 4th of July party is over and we begin the official summer months, many businesses large and small will experience a slowdown in sales, traffic, and customer engagement. Why? Because it’s vacation time, stupid. Because you’ve got a bit of extra time on your hands, I imagine you’ve probably been asking yourself, “What […]

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Small Business and Startups: 5 Marketing Myths

Mike | July 1st, 2013

Marketing is simple right? For every dollar your company spends on it, you should see over a dollar in the sales generated in return. In other words as long as the ROI is positive any marketing effort can be considered a good effort and any effort that does not come with measurable, positive ROI should be […]

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Lean Marketing Tips: Public Speaking

Mike | June 24th, 2013

When building a company, marketing is everything. We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. PR can come in many flavors: media coverage, social media […]

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Surprise Is One Of The Most Powerful Small Business Marketing Tools

Ross | June 18th, 2013

It has always been difficult to stand-out in a crowded market. When the products you sell are also available from thousands of other vendors at the same or lower prices, how do you differentiate your business and convince customers to buy from you? Smart companies surprise their customers when customers least expect surprises. When you […]

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Lean Business: Save Money, Save the Environment

Mike | June 17th, 2013

Driving to Bloomington a few weeks ago on my way to the older son’s graduation from IU, I was struck as I always am by the sight of a massive windfarm along I65 in central Indiana. Hundreds of gargantuan windmills line the fields in orderly rows almost to the horizon. Spinning slowly and in near-prefect […]

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Small Business Spotlight of the Week: AMP

Amanda | June 12th, 2013

One difficulty companies can face when first starting out is trying to connect with other businesses that have a similar goal. Networking for anyone first starting out is absolutely key, but for small businesses, it can make or break you. However, when your industry is super specific– like, say, sustainability– it can be a struggle […]

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To Succeed, Stop Trying To Please Everyone

Ross | June 11th, 2013

Many young entrepreneurs and small business owners make a common mistake when they launch their new business or a new product/service. They believe that at launch, they should always target as many customers as they can. This seems logical. If your potential group of customers is larger, aren’t you more likely to succeed? No. It’s […]

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10 Things Entrepreneurs Can Learn From Their Interns

Mike | June 9th, 2013

Periodically I post in this series about things that entrepreneurs can learn from others and from the world around them. The older we get, the more we discover that we are not to smart and that the best thing we can do is pay attention to the people around us. From them we can draw […]

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How To Avoid Bad Advice That Can Kill Your Small Business Or Startup

Ross | June 4th, 2013

In a recent post, Ev Williams (co-founder of Twitter, Blogger and Medium), suggested that all startup advice is  wrong (presumably, including his own post on this subject). Ev pointed out that what works for one entrepreneur/company doesn’t necessarily work for others: Companies are not built in a lab. We are unable to run Monte Carlo […]

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