Small business

Surprise Is One Of The Most Powerful Small Business Marketing Tools

Ross | June 18th, 2013

It has always been difficult to stand-out in a crowded market. When the products you sell are also available from thousands of other vendors at the same or lower prices, how do you differentiate your business and convince customers to buy from you? Smart companies surprise their customers when customers least expect surprises. When you […]

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Lean Business: Save Money, Save the Environment

Mike | June 17th, 2013

Driving to Bloomington a few weeks ago on my way to the older son’s graduation from IU, I was struck as I always am by the sight of a massive windfarm along I65 in central Indiana. Hundreds of gargantuan windmills line the fields in orderly rows almost to the horizon. Spinning slowly and in near-prefect […]

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Small Business Spotlight of the Week: AMP

Amanda | June 12th, 2013

One difficulty companies can face when first starting out is trying to connect with other businesses that have a similar goal. Networking for anyone first starting out is absolutely key, but for small businesses, it can make or break you. However, when your industry is super specific– like, say, sustainability– it can be a struggle […]

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To Succeed, Stop Trying To Please Everyone

Ross | June 11th, 2013

Many young entrepreneurs and small business owners make a common mistake when they launch their new business or a new product/service. They believe that at launch, they should always target as many customers as they can. This seems logical. If your potential group of customers is larger, aren’t you more likely to succeed? No. It’s […]

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10 Things Entrepreneurs Can Learn From Their Interns

Mike | June 9th, 2013

Periodically I post in this series about things that entrepreneurs can learn from others and from the world around them. The older we get, the more we discover that we are not to smart and that the best thing we can do is pay attention to the people around us. From them we can draw […]

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How To Avoid Bad Advice That Can Kill Your Small Business Or Startup

Ross | June 4th, 2013

In a recent post, Ev Williams (co-founder of Twitter, Blogger and Medium), suggested that all startup advice is  wrong (presumably, including his own post on this subject). Ev pointed out that what works for one entrepreneur/company doesn’t necessarily work for others: Companies are not built in a lab. We are unable to run Monte Carlo […]

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Making the Leap: Old Career to New!

Mike | June 3rd, 2013

According to the Bureau of Labor Statistics, the average American will have between 7 and 10 jobs. We are a peripatetic bunch, moving from job to job, location to location pursuing exactly what nobody really knows. But there is a difference between changing jobs and changing careers and it is the latter that we will discuss today. Job […]

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How Your Small Business Or Startup Can Hire A Good Lawyer Without Losing Your Shirt

Ross | May 30th, 2013

  Most business owners dread having to talk with and hire lawyers. Some fear they’ll end up paying exorbitant legal fees or that they’ll receive bad advice that will destroy their business (if you’ve watched the show Arrested Development and have seen Barry Zuckerkorn in action, you’ll know exactly what I mean). Others agonize over […]

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Lean Business: The Very Model of a Modern Spreadsheet

Mike | May 28th, 2013

“Model” is a verb. It traditionally means to fashion or shape an a three-dimensional out of a material such as clay or wax. In business the verb usually refers to tools that are created to make projections of sales or profits, but can also be used to predict anything from website traffic to manpower requirements […]

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Small Business Branding: What You Can Learn From The World’s Best Brands

Ross | May 22nd, 2013

  The 2013 Brandz Top 100 Most Valuable Global Brands report was just released. The report offers important lessons for startups and small business. Apple is once again listed as the most valuable global brand, with Google, IBM, McDonald’s and Coca-Cola rounding out the top five. We’ve previously written about important lessons small businesses and […]

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