Small business

Teamwork, Collaboration and the Rules of Improv Comedy

Mike | September 16th, 2013

One of the great challenges in leading teams is creating an atmosphere where people work together efficiently, collaborate effectively and, and respect one another. On countless occasions meetings can devolve into spitting matches or personal clashes which lead to bad decisions, poor relationships, and weaker teams. Improv comedy provides some great rules and a strong framework […]

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Small Business and Startups: Seasonal Peaks and Valleys

Mike | September 9th, 2013

Summer is drawing to a close and with it the August doldrums. After 5+ years in business, if we have learned anything it is about the seasonality of our own business and the cyclical demand for creative services. It shouldn’t come as a surprise that many businesses launch projects in September when everyone is back […]

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Labor Day 2013 – Fair Pay and Pricing: What Your Customers Want

Mike | September 3rd, 2013

“It is to the real advantage of every producer, every manufacturer and every merchant to cooperate in the improvement of working conditions, because the best customer of American industry is the well-paid worker.” — Franklin D. Roosevelt Last year to mark the Labor Day holiday, I wrote a post celebrating the crowdSPRING team and their personal and […]

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Fracking Your Customer Base

Mike | August 26th, 2013

I have been reading lately about the energy industry, specifically the efforts over the last 10 years or so to develop the technique know as Hydraulic fracking or, simply, “fracking.” Fracking has allowed the oil and gas companies to extract valuable oil and gas from fields that had been considered tapped out by injecting a […]

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A Contrarian View: Hire Well, Nurture Carefully, Fire Prudently

Mike | July 29th, 2013

Much has been written on the “Steve Jobs” school of human resources. Jobs was an uncompromising believer in hiring the most talented team possible and believed equally in firing folks at will. That was all well and good for the most valuable company in the world, where an endless stream of applicants lined up at […]

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Working Remote. Yeah. About That.

Mike | July 22nd, 2013

On any given day at the crowdSPRING HQ, we will have anywhere between 1 and 6 people working in the office simultaneously. Of late, 1 is the more common number and 6 is becoming a rarity. Why is that? Well a year or two ago we instituted a policy (I say “instituted,” but really it […]

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Summer Business Books: What to Read Now

Mike | July 15th, 2013

I love to read. Books, newspapers, magazine, blogs, comment threads. Put the written word in front of me, whether on a sheet of paper bound into a book or magazine, or as pixels on a glowing screen and I will consume it. But like most small business owners, I have very little time available for […]

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Small Business and Startups: The First Ever crowdSPRING Quiz!

Mike | July 8th, 2013

Now that the 4th of July party is over and we begin the official summer months, many businesses large and small will experience a slowdown in sales, traffic, and customer engagement. Why? Because it’s vacation time, stupid. Because you’ve got a bit of extra time on your hands, I imagine you’ve probably been asking yourself, “What […]

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Small Business and Startups: 5 Marketing Myths

Mike | July 1st, 2013

Marketing is simple right? For every dollar your company spends on it, you should see over a dollar in the sales generated in return. In other words as long as the ROI is positive any marketing effort can be considered a good effort and any effort that does not come with measurable, positive ROI should be […]

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Lean Marketing Tips: Public Speaking

Mike | June 24th, 2013

When building a company, marketing is everything. We often think of marketing as advertising, but in lean marketing that is only one component of an effective plan. An equally important piece is public relations and the value it can bring in increased awareness and visibility for your brand. PR can come in many flavors: media coverage, social media […]

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