Small business

Content Marketing: Beastie Boys And Girls

Ross | November 20th, 2013

If you’re struggling with your content marketing strategy, read How To Grow Your Business With Content Marketing. But more importantly, watch the video below. More than anything else, great storytelling differentiates successful content marketing from noise. I’ve previously shared some outstanding examples of storytelling in content marketing. Here’s another good example from GoldieBox, a company creating […]

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The Right Tool For The Job

Ross | November 19th, 2013

A few days ago, my son and I replaced an old, leaky faucet in our laundry room. We planned on 90 minutes, but we ran into a problem and ended up spending more than four hours to replace the faucet. Our struggle with the faucet reminded me about the importance of having and using the […]

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The Pricing Dilemma: Finding the Right Balance

Mike | November 18th, 2013

There is a tension inherent in the relationship between a business and its customers when it comes to pricing of a product or service. Customers look at prices with a complex eye in determining whether the tradeoff between cost and value is a fair one for them to make. The value proposition that your business […]

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How Content Marketing Can Help Grow Your Business in 2014

Ross | November 14th, 2013

Content continues to dominate media headlines and marketing programs at many startups and small businesses. But is content marketing effective? There’s very useful insight, especially for B2B (business-to-business) marketers in a recently published 2014 Content Marketing Institute/MarketingProfs B2B Content Marketing Benchmarks Study. The study surveyed 1,217 marketers around the world in July and August 2013. […]

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10 things Entrepreneurs Can Learn From Coach

Mike | November 11th, 2013

I am not the biggest of sports fans, but I do love watching a great team from just about any sport working together as a unit. The beauty of an powerful individual performance, wrapped in the cohesion of great team work is a thing of wonder and a treasure to behold. The grace, power, and […]

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The Entrepreneur’s Guide To Surviving The Startup Zombie Apocalypse

Ross | November 6th, 2013

I’m a fan of The Walking Dead, a U.S. cable television series about surviving a zombie-infested world. What can entrepreneurs learn from a television show that features mindless, reanimated corpses with an insatiable hunger for human flesh? Surprisingly, there is much to learn. Here are ten fundamental lessons entrepreneurs can learn from the zombie apocalypse: […]

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Customer Service and a Culture of Helping

Mike | November 4th, 2013

“Thanks for contacting us with your question.  We’ll reply within 3 business days.” When people discuss the “helping” careers, they are usually referring to honorable fields such as social work, teaching, and psychotherapy. Rarely does selling shoes come into the mix. Yet Zappos has built an online empire, growing in little more than a dozen years […]

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Is Small Business Marketing On Facebook A Complete Failure?

Ross | October 31st, 2013

Earlier this week, Nate Elliot, a vice president and principal analyst at Forrester (a respected research firm), wrote an open letter to Facebook’s CEO Mark Zuckerberg. Mr. Zuckerberg: Facebook is failing marketers. I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and […]

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Small Business and Startups: The Trends for 2014 (Pt II)

Mike | October 28th, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Two things to note: first, crystal balls like this one populate the Internet and mine is no better or worse than the many others […]

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Small Business and Startups: The Trends for 2014 (Pt I)

Mike | October 14th, 2013

This morning I was awakened by a dream with a soundtrack of Christmas Carols running through my subconscious. As i pulled myself out of a sleepy torpor, I realized that the songs weren’t in my dream, but were actually playing on the bedside radio. Why? Because apparently Christmas advertising has begun! Yes, it is that […]

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