So it’s time to pick the winning design of your crowdSPRING project. You’ve narrowed it down to the finalists: the best three or four designs. You agonize. Which one should you choose? Well guess what: It doesn’t matter. Whichever design you choose, it’s likely that your customers would choose something different. It happened to me […]
As a small business startup we spend a great deal of time looking at and analyzing data to help us drive strategy, make adjustments, and better understand our customers. We try hard to not be robotic in our response to numbers, but rather to let them inform our decisions and our direction. Here is the […]
I use Vimeo to document the artists on K that come to Chicago. When I ran into an issue of not being able to upload as much HD content as I would like early last year, Vimeo’s dalas verdugo was there to help by increasing my weekly capacity on the spot. I mentioned to dalas […]
We received about 500 applications over the past 21 days in response to our ad looking for help with customer service. We talked with and met many outstanding people, but Jaclyn Moser turned out to be the fairest of all. And so, what could eight dwarfs do but to hire Snow White? We’ve tidied-up our place and now whistle while we work, with a smile and a song.
A few days ago, I had the opportunity to talk with Ron May about The May Report. Like him or not (and many don’t), Ron May and The May Report have outlasted the many Chicago tech companies who have appeared in the report over the last decade. In this 9 minute video interview, Ron and […]
We’ve used the Google Website Optimizer for numerous tests on our site, including the home page, our how it works page, and on other pages to increase conversions. This article illustrates an example of how we do this.
Hi! I’m the new PR Director. And in case you’re wondering – it’s true – Ross did think PR stood for Puerto Rico! So, I’m sitting in my office at my previous job, when all of a sudden I get this email from a co-worker with the subject line “hmmm, you should really check this […]