Small business

Customer Service and a Culture of Helping

Mike | November 4th, 2013

“Thanks for contacting us with your question.  We’ll reply within 3 business days.” When people discuss the “helping” careers, they are usually referring to honorable fields such as social work, teaching, and psychotherapy. Rarely does selling shoes come into the mix. Yet Zappos has built an online empire, growing in little more than a dozen years […]

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Is Small Business Marketing On Facebook A Complete Failure?

Ross | October 31st, 2013

Earlier this week, Nate Elliot, a vice president and principal analyst at Forrester (a respected research firm), wrote an open letter to Facebook’s CEO Mark Zuckerberg. Mr. Zuckerberg: Facebook is failing marketers. I know this statement sounds remarkable, perhaps even unbelievable. After all, you offer marketers access to the largest audience in media history and […]

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Small Business and Startups: The Trends for 2014 (Pt II)

Mike | October 28th, 2013

I started a couple of weeks ago with the first part of a post on small business trends for 2014; today I have 5 more trends that I’d like to share. Two things to note: first, crystal balls like this one populate the Internet and mine is no better or worse than the many others […]

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Small Business and Startups: The Trends for 2014 (Pt I)

Mike | October 14th, 2013

This morning I was awakened by a dream with a soundtrack of Christmas Carols running through my subconscious. As i pulled myself out of a sleepy torpor, I realized that the songs weren’t in my dream, but were actually playing on the bedside radio. Why? Because apparently Christmas advertising has begun! Yes, it is that […]

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Four Key Lessons For Entrepreneurs And Small Businesses From The World’s Best Brands

Ross | October 1st, 2013

  Over the past few years, I’ve shared lessons that entrepreneurs and small businesses can learn from the world’s best brands. For example, I wrote about five lessons small businesses and startups can learn from the world’s best Brands, the 10 key learnings from PSFK’s Good Brands Report 2009,  the lessons for small businesses and startups from Interbrand’s Best […]

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Small Business and Startups: What Would Mom (and Pop) Do?

Mike | September 30th, 2013

In the world of startups and entrepreneurism, we spend a great deal of time discussing, funding, modeling, online marketing, lean principals, minimally viable products, goals and strategy and tactics, data analysis, ROI, CPC, and CPM (IMHO). We  learn a great deal by reading various theories of business, analyzing principles of leadership,  dissecting case studies, creating gantt […]

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How To Launch Your New Business For Less Than $1,500

Ross | September 24th, 2013

  Many entrepreneurs delay launching their startup because they believe they don’t have enough money to move forward. Startups can be expensive, but they don’t have to be. The Founder Institute, an early-stage startup accelerator created an infographic (below) showing, in 10 steps, how you can launch a business for under $1,500. Incidentally, I’ve mentored at […]

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5 Things Entrepreneurs Can Learn From Diplomats

Mike | September 23rd, 2013

With the red-hot temperature around the crisis in Syria reduced to a mere boil, and the government in North Korea backing away from the brink I gave some thought this week to what entrepreneurs could learn from global leaders and diplomats in general. From Wikipedia we learn that Diplomacy comes from the greek word “δίπλωμα,” defined as […]

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Teamwork, Collaboration and the Rules of Improv Comedy

Mike | September 16th, 2013

One of the great challenges in leading teams is creating an atmosphere where people work together efficiently, collaborate effectively and, and respect one another. On countless occasions meetings can devolve into spitting matches or personal clashes which lead to bad decisions, poor relationships, and weaker teams. Improv comedy provides some great rules and a strong framework […]

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Small Business and Startups: Seasonal Peaks and Valleys

Mike | September 9th, 2013

Summer is drawing to a close and with it the August doldrums. After 5+ years in business, if we have learned anything it is about the seasonality of our own business and the cyclical demand for creative services. It shouldn’t come as a surprise that many businesses launch projects in September when everyone is back […]

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