Small business

9 Ways Entrepreneurs Can Learn From Their Customers

Mike | March 10th, 2014

In this series, I have typically chosen a group of people and looked at the unique things they do from which we can all learn. These lessons have sometimes been silly, and sometimes serious, but they have always tried to focus on how, as entrepreneurs and managers, we can draw lessons from the world around […]

Read full post »

Small Business Marketing 2014: Smart Web Design Best Practices and Tips

Ross | March 4th, 2014

If you don’t have a dedicated website for your startup or small business, you are not alone. But you’re in grave danger to fall further behind your competition. You might be slowly building a fan base on Facebook (if you’re buying fans on Facebook by advertising, you’re very likely wasting your money), sharing small bits […]

Read full post »

Small Business and Startups: Tips for Reducing Refunds

Mike | March 3rd, 2014

How often does your business have an opportunity to increase bottom-line profitability, improve customer retention, and generate positive word-of-mouth with a zero-dollar investment in marketing or advertising? This huge opportunity is right under your nose and you probably don’t even know it. “What is it?” you ask. “Why is my nose so large?” you wonder.  It’s […]

Read full post »

Why You Should Not Ignore The Science Of Marketing

Ross | February 26th, 2014

Supermarkets share a common layout. Many competitive products (toothpaste, for example), have similar packaging. Do supermarket and toothpaste companies lack imagination? It’s possible, but a different explanation is more likely. Smart businesses apply science to marketing. Relying on psychological research, these businesses adapt marketing strategies to maximize revenues and profits. When companies unlock the innermost […]

Read full post »

Small business Congress-watch: Three Pending Bills and Why They Matter

Mike | February 24th, 2014

I have written occasionally about legislation in Congress and how it impacts small businesses and startups, and three proposed laws have recently caught my attention. Congress makes a lot of noise about the importance of small businesses to our society, but their track record over the past few years has been abysmal, at best. Proposals […]

Read full post »

5 Smart Ways To Do A Better Job In 2014

Ross | February 18th, 2014

Doing great work in a job you love increases your happiness and personal satisfaction. I’ve written previously on this topic, including Seven Habits of Highly Effective Employees. Many people, especially after their annual reviews, resolve to do a better job “next year”. But a broad resolution to do better rarely helps unless you take specific […]

Read full post »

Body Language, Non-Verbal Cues, and Small Business

Mike | February 17th, 2014

In high-stakes poker games it is not uncommon for the players to wear dark shades to hide their eyes from the others at the table. Players at the highest level of the game are skilled at reading the competition’s “tell” and using this to their advantage. The very best poker players rely on their skills and […]

Read full post »

Word Science: How To Influence Others To Share More Of Your Content

Ross | February 11th, 2014

Unless you’ve been living under a rock, you’ve read hundreds of posts and articles about content marketing. That’s not a coincidence. Content marketing can be a powerful tool to help grow your business. But even the best marketers sometimes struggle to come up with consistently good content for their blog posts, whitepapers, social media posts, […]

Read full post »

5 Things Entrepreneurs Can Learn From Slopestyle

Mike | February 10th, 2014

The opening of the 2014 Winter Olympics in Sochi is a great opportunity to think about competition, performance, and creativity. Winter athletes dazzle us with their skill and endurance, and amaze us with their ability to perform under intense pressure. This isn’t the first time I have written about the Olympics, but  the debut of a new […]

Read full post »

You Can’t Beat Habit

Mike | February 3rd, 2014

I am a complex and ever-changing creature of habit. I wake up every work-day morning at 530am, am at the computer drinking my morning coffee and answering emails before 6,  starting to think seriously about lunch (and aware of gnawing stomach) at 1130, yawning for afternoon coffee at 3pm, and heading home for dinner and […]

Read full post »