As a Kellogg alum (worlds greatest marketing school, after all, uh huh) I would be remiss not to write occasionally about marketing in the context of our world: online entrepreneurs. At crowdSPRING, we are constantly evaluating our own mix of marketing strategy, tactics, and resources and the “debates” can get extreme. Like many small companies […]
We love our customers. In two years, we’ve answered over 40,000 customer service tickets, and tens of thousands of other customer requests via email, private message, and phone. We’ve obsessed about providing the absolute best customer service to our designers, writers, and buyers. And we’ve met many outstanding people along the way. We love our […]
Most companies leverage crowdsourcing by relying on external communities. For example, small businesses and startups looking for custom logo design leverage crowdSPRING’s community of 60,000 designers and writers. Companies looking for help with on-demand software testing can leverage the community at uTest. People looking for help with simple tasks can leverage Amazon’s Mechanical Turk. Smart […]
strategy |?strat?j?|noun: a plan of action or policy designed to achieve a major or overall aim. Many Internet startups reside in new market segments that are still evolving and have yet to be fully defined. In our case “crowdsourced creative services” is a new category in an old (and very large) market. It could be defined as a “alternative method for sourcing creative services, in […]
We’ve prepared a short screencast video with instructions on posting your first project to crowdSPRING! Lots more information on posting projects can be found in our Help Center. Enjoy and please let us know if this is helpful.
At crowdSPRING we place a great deal of emphasis on customer service: quality, accuracy, and timeliness are critical measures of our ability to deliver this to our users. Customers are the life-blood of any business and small businesses particularly must focus on listening to their customers, responding, and making adjustments based on the feedback received. […]
A little over a year ago, I wrote a post about the international flavor of the crowdSPRING community and I thought perhaps it was time to click the refresh button and see what’s happened in the past year. When I wrote that post, we had been in business for almost a year and we had […]